Lead - Salesforce Data 360 & Agentforce

Area(s) of responsibility

Empowered By Innovation
Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

Job Title / Position: Salesforce Data Cloud
Experience: 4 - 6 years
Location: Bengaluru / Pune / Noida 

Job Description
·    Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
·    4+ years of experience in a hands-on technical/development role.
·    Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
·    Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.
·    Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
·    Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support.
·    Experience in source control tool like Git
·    Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues.
·    Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.
·    Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.
Preferred Qualifications:
·    Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications.
Job Responsibilities
·    Marketing Cloud Development: Design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities.
·    Data Cloud Solutions: Develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP).
·    Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs.
·    Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality.
·    Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing.
·    Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions.
·    Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends.
·    Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability.
·    Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals.
·    Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control.