Manager - Zonal Sales - Accessories Business

Responsibilities & Key Deliverables

As a Manager - Accessories Business (Zonal Sales), you will be responsible for driving accessories business growth across assigned dealerships within the zone by ensuring achievement of sales targets, improving penetration, enhancing dealer capability, implementing OEM initiatives, and delivering profitable growth through effective planning, execution, and stakeholder management. Your key responsibilities will be:

Business Planning & Sales Management

• Drive achievement of monthly, quarterly, and annual accessories sales targets across assigned dealerships.
• Monitor zonal performance through regular review of retail sales, billing, orders, and penetration levels.
• Prepare dealership-wise action plans to bridge gaps against targets.
• Ensure timely order placement and inventory availability for key accessories.
• Track business KPIs including:
• Accessories Revenue
• Accessories Per Vehicle
• Penetration %
• Category-wise Sales
• Dealer-wise Achievement

Dealer Network Management

• Build strong relationships with dealer principals, general managers, sales heads, and accessories teams.
• Conduct dealership reviews to identify business opportunities and improvement areas.
• Support dealer onboarding for new accessories programs and initiatives.
• Ensure compliance with OEM accessories policies and processes.

Retail & Penetration Enhancement

• Drive accessories enquiry generation from vehicle booking stage.
• Improve variant-wise and model-wise accessories penetration.
• Develop localized sales plans for key products and campaigns.
• Ensure effective implementation of bundled and financed accessories programs.

Training & Capability Development

• Conduct regular training programs for:
• Accessories Managers
• Sales Consultants
• Delivery Teams
• Fitment Technicians
• Improve product knowledge, selling skills, and retail processes.
• Coordinate with training teams for new product launches and certification programs.

Product Launch & Marketing Support

• Support implementation of new accessories product launches.
• Ensure display readiness and communication of product benefits to dealer teams.
• Monitor market feedback and customer requirements.
• Share insights for product improvements and new product development.

Operations & Inventory Management

• Monitor inventory health across dealerships.
• Control slow-moving and non-moving stock.
• Ensure optimum stock availability for fast-moving accessories.
• Coordinate with supply chain and vendor teams for timely replenishment.

Customer Experience & Quality

• Ensure accessories fitment quality and adherence to SOPs.
• Drive customer satisfaction related to accessories sales and installation.
• Address customer escalations and quality concerns.
• Support implementation of fitment standards across dealerships.

Performance Monitoring & Reporting

• Publish periodic business performance reviews.
• Analyse dealership-wise sales trends and penetration reports.
• Identify opportunities for business growth and corrective actions.
• Present zonal performance updates to senior management.

Education Qualification

We prefer candidates having the following educational qualifications:

• MBA / PGDM in Sales, Marketing
• Bachelor's Degree in Engineering, Automobile, Management, or equivalent.

Preferred Industries

• Passenger Vehicle OEMs
• Automotive Accessories & Aftermarket Industry
• Auto Retail & Dealer Network Management

General Experience

Candidate must have relevant experience as follows:

• 5-10 years of experience in Automotive OEM, Auto Ancillaries, Accessories Business, Retail Sales, Dealer Development, or Aftermarket Operations.
• Experience of handling dealer networks and zonal business management preferred.
  
  

  Travel Requirement

  Extensive travel across the assigned zone (60-70%) for dealer visits, business reviews, training, and market development activities.

Key Skills

Functional Skills

• Automotive Accessories Business
• Dealer Network Management
• Sales Planning & Forecasting
• Business Analytics
• Inventory Management
• Product Launch Management

Behavioural Skills

• Leadership & Team Management
• Stakeholder Management
• Negotiation Skills
• Problem Solving
• Communication & Presentation Skills
• Result Orientation
• Data-Driven Decision Making