Marketing Executive

Marketing Executive

JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Marketing Executive - Shopping Malls

Position Overview

Develop and execute marketing strategies to drive footfall, tenant engagement, and revenue growth for shopping mall properties. Create compelling campaigns that enhance the mall's brand position and deliver measurable business results.

Key Responsibilities

Strategic Marketing Planning Drive the development and implementation of comprehensive marketing plans aligned with mall business objectives. Analyze market trends, competitor activity, and customer insights to identify opportunities. Set clear KPIs and measure campaign effectiveness to optimize ROI.

Campaign Development & Execution Create integrated marketing campaigns across digital, social media, traditional advertising, and experiential channels. Coordinate seasonal promotions, holiday activations, and special events that generate excitement and increase visitor frequency. Manage campaign budgets and vendor relationships to ensure quality delivery.

Tenant Collaboration Partner with retail tenants to develop co-marketing initiatives and promotional partnerships. Facilitate tenant participation in mall-wide campaigns and events. Provide marketing support and guidance to maximize tenant success and center-wide impact.

Customer Experience & Engagement Develop loyalty programs and customer engagement initiatives to build lasting relationships. Leverage CRM systems and customer data to personalize communications and offers. Monitor customer feedback and satisfaction to continuously improve the shopping experience.

Digital Marketing & Social Media Manage the mall's digital presence including website, social media platforms, and email marketing. Create compelling content that showcases retailers, dining options, and entertainment offerings. Drive online engagement that translates to physical visits and conversions.

Event Management Plan and execute mall events, activations, and entertainment programs that create memorable experiences. Coordinate logistics, vendor management, and promotional support for successful event delivery. Measure event impact on footfall and sales performance.

Brand Management Maintain consistent brand identity across all touchpoints and communications. Develop creative assets including graphics, videos, and photography that reflect the mall's positioning. Ensure brand guidelines are followed by all stakeholders and partners.

Analytics & Reporting Track and analyze marketing performance metrics including footfall, conversion rates, social engagement, and campaign ROI. Prepare regular reports for senior management with actionable insights and recommendations. Use data-driven insights to refine strategies and improve results.

Required Qualifications

Education & Experience Bachelor's degree in Marketing, Business Administration, Communications, or related field. 3-5 years of marketing experience, preferably in retail, shopping centers, or commercial real estate. Proven track record of successful campaign management and measurable results.

Technical Skills Proficiency in digital marketing tools, social media platforms, and analytics software (Google Analytics, Meta Business Suite). Experience with CRM systems, email marketing platforms, and content management systems. Strong capabilities in Adobe Creative Suite or similar design tools preferred.

Core Competencies Strategic thinking with ability to translate business objectives into marketing initiatives. Excellent project management skills with ability to handle multiple campaigns simultaneously. Strong creative abilities combined with analytical mindset. Budget management and vendor negotiation experience.

Communication Skills Exceptional written and verbal communication skills. Ability to present ideas persuasively to diverse stakeholders. Strong interpersonal skills for building relationships with tenants, vendors, and internal teams.

Success Metrics

• Footfall growth and visitor frequency improvement
• Social media engagement and follower growth
• Campaign ROI and conversion rates
• Tenant satisfaction and co-marketing participation
• Customer satisfaction scores and loyalty program enrollment

This role offers the opportunity to shape the customer experience and drive commercial success in a dynamic retail environment.

Location:

On-site –Hyderabad, TS

Scheduled Weekly Hours:

48

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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