Custom Software Engineering Analyst

Custom Software Engineering Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Custom Software Engineering Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? "• Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Design, implement, develop & manage Salesforce Marketing Cloud. • A CRM platform that allows to create and manage marketing relationships and campaigns with customers. • It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. • Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts."
What are we looking for? "• Salesforce Marketing Cloud Expertise- In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. • Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. • Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and AB testing. • Strong problem-solving skills and the ability to troubleshoot."
Roles and Responsibilities: "Campaign Planning and Requirements Gathering- • Collaborate with Project Manager and or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) • Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. • Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development- • Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. • Build and maintain various standard data extensions or customer master within SFMC for accurate segmentation and personalization. • Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management- • Set up and execute email, SMS, direct mail, social or paid and other marketing broad cast or journey-based campaign using SFMC tools. • Create Cloud pages within SFMC tool as per brief provided. • Ensure accurate targeting and segmentation of campaign audiences. • Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. • Conduct AB testing and optimization to improve campaign effectiveness and customer experience. • Troubleshoot and resolve any technical issues related to campaign execution. HTML Email Template Development- • Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. • Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. •Identify and resolve any HTML CSS-related issues."