Sr. Mgr.-Digital Marketing
Mahindra And Mahindra LimitedJob Description
Sr. Mgr.-Digital Marketing
Responsibilities & Key Deliverables
Strategic Planning
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Drive customer acquisition, retention, and engagement initiatives through digital channels.
- Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.
- Manage annual digital marketing plans, budgets, and KPIs.
Performance Marketing
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
- Monitor campaign performance and maximize ROI through data-driven optimization.
- Manage PPC, display advertising, remarketing, and lead generation campaigns.
Search Engine Optimization (SEO)
- Lead SEO strategy to improve website visibility and organic traffic.
- Collaborate with content and web development teams to implement on-page and technical SEO improvements.
- Monitor keyword rankings, backlink profiles, and website health metrics.
Content & Social Media Marketing
- Develop content strategies that support brand positioning and lead generation goals.
- Oversee social media campaigns across relevant platforms.
- Ensure consistent brand messaging across all digital channels.
- Manage agency partners, content creators, and influencers where required.
Website & Marketing Automation
- Oversee website performance, UX optimization, and conversion rate improvement initiatives.
- Manage CRM and marketing automation platforms for lead nurturing and customer engagement.
- Coordinate with IT and development teams for website enhancements and integrations.
Analytics & Reporting
- Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.
- Build dashboards and provide actionable insights to leadership.
- Measure campaign effectiveness and recommend strategic improvements.
Preferred Industries
Education Qualification
MBA in Marketing
General Experience
Critical Experience
System Generated Core Skills
System Generated Secondary Skills
Experience Level
Senior LevelJob role
Job requirements
About company
You can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.
The candidate should have completed the required education and people who have 5 to 31 years are eligible to apply for this job. You can apply for more jobs in Chakan to get hired quickly.
The candidate should have sound communication skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
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