Digital Marketing Executive

JOB DESCRIPTION

Digital Marketing Executive – Solar Energy

Company: B-Solar Consultant & Engineer Pvt. Ltd.

Location: Ahmedabad, Gujarat

Department: Sales & Marketing

Position: Marketing Executive

Employment Type: Full-Time

Experience: 1–3 Years preferred; Freshers with good communication skills may also apply

About the CompanyB-Solar Consultant & Engineer Pvt. Ltd. is a solar energy solutions company specializing in Solar Rooftop Projects, Solar EPC, Residential & Commercial Solar Systems, Operation & Maintenance, and related renewable energy solutions.

We are looking for an energetic and result-oriented Marketing Executive to support our business growth and expand our customer base in the solar energy sector.

Key Responsibilities

• Generate new leads through field marketing, tele-calling, references, digital platforms, and local networking.
• Identify and approach potential residential, commercial, industrial, institutional, and society/RWA customers for solar rooftop solutions.
• Conduct customer visits and explain the benefits, technical features, savings, subsidy schemes, and ROI of solar systems.
• Develop and maintain strong relationships with existing and prospective customers.
• Understand customer requirements and coordinate with the technical/design team for preparing suitable solar proposals.
• Follow up with leads, quotations, proposals, and prospective customers until order closure.
• Achieve assigned monthly and quarterly sales/lead-generation targets.
• Participate in exhibitions, promotional activities, seminars, society meetings, and other marketing campaigns.
• Develop business through channel partners, references, builders, architects, consultants, societies, and corporate contacts.
• Maintain accurate records of leads, customer interactions, follow-ups, quotations, and sales activities.
• Coordinate with the Sales, Technical, Project, and Operations teams for smooth execution of customer requirements.
• Monitor market trends, competitor activities, customer requirements, and new opportunities in the solar industry.
• Promote the company's solar products and services through WhatsApp, social media, email, and other marketing channels.
• Prepare regular reports regarding lead generation, follow-ups, meetings, conversions, and sales performance.
• Required SkillsExcellent communication and interpersonal skills.
• Good convincing, negotiation, and presentation skills.
• Ability to generate leads and convert prospects into customers.
• Basic knowledge of Solar Rooftop Systems and Renewable Energy will be an advantage.
• Good knowledge of MS Office, Excel, WhatsApp, Email, and basic digital marketing tools.
• Strong follow-up and customer relationship management skills.
• Self-motivated, target-oriented, and willing to travel for customer meetings.
• Ability to work independently as well as in a team.
• Good command of Gujarati, Hindi, and English.
• Educational QualificationBachelor's degree/diploma in Marketing, Business Administration, Commerce, Engineering, or a related field.
• Candidates with relevant sales/marketing experience in the solar, electrical, construction, or engineering industry will be preferred.
• Key Performance Indicators (KPIs)New leads generated
• Customer meetings/visits completed
• Quotations generated
• Lead-to-customer conversion
• Monthly sales achieved
• Customer follow-up and engagement
• New business partnerships/references generated
• What We OfferCompetitive salary with performance-based incentives
• Opportunity to work in the rapidly growing renewable energy industry
• Professional growth and learning opportunities
• Exposure to residential, commercial, and industrial solar projects
• Supportive and growth-oriented work environment

How to Apply

Interested candidates can send their updated CV/Resume to:

B-Solar Consultant & Engineer Pvt. Ltd.

Ahmedabad, Gujarat

Email: hr@bsolar.in

Website: www.bsolar.in