Marketing Executive

• Develop and Execute Strategy: Plan and implement comprehensive digital marketing strategies across various online platforms (social media, email, search engines, website) to meet business objectives.
• Lead Generation: Utilize tactics like SEO, PPC, and email campaigns to generate qualified inbound leads for the sales team.
• Content Marketing: Create and optimize engaging, technical content such as case studies, whitepapers, blogs, videos, and product catalogs that resonate with an industrial audience.
• Social Media Management: Manage the company's presence on platforms like LinkedIn (often primary for B2B industrial), Facebook, and YouTube, ensuring consistent brand messaging and audience engagement.
• SEO and SEM: Oversee search engine optimization (SEO) efforts to improve website ranking and organic traffic, and manage paid advertising campaigns (PPC) on platforms like Google Ads and LinkedIn Ads.
• Performance Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) and campaign metrics using tools like Google Analytics to track ROI and make data-driven recommendations for improvement.
• Website & User Experience (UX): Collaborate with web developers and designers to manage and optimize the company website for user experience, content, and conversions.
• Collaboration: Work closely with sales, product, and engineering teams to align marketing efforts with broader business goals and extract field insights. 

Skills and Qualifications

• Education: A Bachelor's degree in Marketing, Business Administration, Engineering, or a related field is commonly required.
• Experience: 2-5+ years of experience in B2B or industrial marketing, preferably within the machinery, heavy equipment, or industrial AI sector, is a strong advantage.
• Technical Proficiency: Hands-on experience with:
• Analytics and data visualization tools (Google Analytics, HubSpot, Semrush/Ahrefs).
• Marketing automation and email platforms (Mailchimp, HubSpot).
• Paid media platforms (Google Ads, LinkedIn Ads, Facebook Ads Manager).
• Content Management Systems (CMS) like WordPress.
• Soft Skills:
• Strong analytical and problem-solving abilities to interpret data and adjust strategies.
• Excellent written and verbal communication skills, including technical writing abilities.
• Creativity and an innovative mindset for designing engaging campaigns.
• Strong project management and interpersonal skills to manage multiple initiatives and collaborate across teams.
• Self-motivation and a results-driven approach.