Business Development Officer

Job Description:

Position: Business Development Officer

Department: Sales & Business Development

Experience: 5–10 years preferred

Employment Type: Full-time

Location: [AHMEDABAD]

Job Summary

We are looking for a motivated and result-oriented Business Development Officer to generate new business opportunities, develop customer relationships, and increase company sales. The candidate should have good knowledge of digital marketing, IndiaMART, and TradeIndia for lead generation and business development.

• Key Responsibilities
• Identify and generate new business leads through online and offline channels.
• Manage and follow up on leads received through IndiaMART and TradeIndia.
• Respond promptly to enquiries and convert qualified leads into customers.
• Maintain regular communication with existing and potential customers.
• Understand customer requirements and coordinate with the sales/technical team to provide suitable solutions.
• Develop new customer accounts and maintain long-term business relationships.
• Use digital marketing channels to generate enquiries and improve brand visibility.
• Having knowledge of Google, social media, email marketing, SEO, and online lead-generation activities.
• Monitor and analyze leads, enquiries, conversions, and sales performance.
• Maintain accurate records of leads, customer interactions, follow-ups, quotations, and sales.
• Research competitors, market trends, and potential customer segments.
• Achieve monthly and quarterly business development and sales targets.
• Required Skills & Knowledge
• Must have working knowledge of B2B portals and social media.
• Good understanding of digital marketing and online lead generation.
• Knowledge of SEO, Google Ads, social media marketing, email marketing, and website-based lead generation is preferred.
• Strong communication and negotiation skills.
• Good customer relationship management skills.
• Ability to convert online enquiries into sales.
• Good follow-up and time-management skills.
• Basic knowledge of MS Office, Excel, CRM, and reporting.
• Ability to work independently and achieve sales targets.
• Qualifications
• Post graduate degree in MBA, Marketing, Commerce, or a related field preferred.
• Candidates with relevant sales/business development experience may also be considered.
• Key Performance Indicators (KPIs)Number of new leads generated.
• IndiaMART and TradeIndia enquiry response and conversion rate.
• Number of new customers acquired.
• Monthly sales/revenue generated.
• Customer retention and repeat business.
• Follow-up effectiveness.
• Digital marketing lead generation and ROI.

Preferred Candidate ProfileThe ideal candidate is sales-oriented, confident, proactive, and comfortable working with online B2B platforms. Experience handling IndiaMART/TradeIndia leads along with digital marketing activities will be a strong advantage.

Salary₹[Salary Range] per month + incentives, depending on experience and performance.