Digital Marketing Executive

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on knowledge of social media, SEO, Google Ads, content marketing, and analytics.

• Key Responsibilities
• Develop and execute digital marketing strategies and campaigns.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Plan and create engaging social media and marketing content.
• Manage Google Ads, Meta Ads, and other paid campaigns.
• Implement basic SEO strategies to improve website rankings and organic traffic.
• Conduct keyword and competitor research.
• Monitor website traffic, leads, conversions, and campaign performance.
• Analyze marketing data using tools such as Google Analytics and Search Console.
• Coordinate with content, design, and sales teams.
• Prepare weekly/monthly performance reports.
• Stay updated with the latest digital marketing trends and platform changes.
• Required Skills
• Digital marketing fundamentals
• SEO & SEM
• Google Ads and Meta Ads
• Social media marketing
• Content marketing
• Google Analytics / Search Console
• Keyword research
• Basic copywriting
• Good communication and analytical skills
• MS Excel/Google Sheets
• Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Digital marketing certification is an advantage.
• Relevant experience in digital marketing is preferred.
• KPIs
• Website traffic and organic growth
• Leads and conversions
• Cost per lead/acquisition
• Social media engagement and growth
• ROAS/paid campaign performance
• Search engine rankings