Digital Marketing Manager

• Key responsibilitiesPlan, set up, run and optimise Google Ads and Meta Ads campaigns for real estate projects, as per company requirements.
• Manage campaign budgets, bidding and targeting across projects and campaign stages, as per company requirements.
• Build and refine audiences, keywords and ad creatives to generate quality leads.
• Run domestic and NRI campaigns as and when required by the company.
• Ensure lead quality through proper form setup and coordination with the sales team.
• Integrate leads with the company CRM and track each lead through to site visit and booking.
• Set up and maintain conversion tracking and analytics across platforms.
• Coordinate with designers and content teams on ad creatives and landing pages.
• Share regular performance reports and recommendations, in the format required by the company.
• Stay compliant with platform ad policies and applicable real estate advertising rules.
• Take up any other digital marketing responsibilities assigned by the management.

What success looks likeYou will be measured on cost per qualified lead and cost per site visit, reviewed monthly per project.

KPITargetLead-to-qualified rate35%+Qualified-to-site-visit rate15%+Cost per qualified lead (CPQL)Down [X]% vs current baseline within 6 monthsCost per site visitWithin agreed limit per projectTracking coverage100% of leads tagged by source, campaign and status in CRMReportingWeekly dashboard every Monday; monthly review by the 5thFirst 90 days

1. Days 1–30: Audit all Google and Meta accounts, pixels, tags and CRM flows. Fix tracking gaps and set baselines per project.
2. Days 31–60: Restructure campaigns, launch offline conversion imports and run the first creative and audience tests.
3. Days 61–90: Scale winning campaigns, cut wasted spend and deliver a documented playbook for launches and NRI campaigns.

RequirementsMust have

• 3–6 years of hands-on Google Ads and Meta Ads management, with at least 2 years on real estate lead generation.
• Personally managed monthly budgets of Rs 5 lakh or more.
• Proven record of cutting CPL or CPQL, with numbers you can show in live account screenshots.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel and Conversions API.
• Experience connecting ad leads to a CRM and using offline conversions.
• Strong Excel / Google Sheets skills for budget and funnel reporting.
• Fluent English and Gujarati, written and spoken.

Good to have

• Google Ads and Meta Blueprint certifications.
• NRI or international campaign experience (US, UK, UAE, Canada).
• Experience with plotted development, GIFT City or commercial office campaigns.
• Familiarity with RERA advertising rules and Meta Housing ad restrictions.
• Basic Looker Studio dashboard building.
• Agency background handling multiple developer clients.

Good with AI tools