Marketing Manager

About the Role

We are looking for an energetic and result-oriented BTL Manager to plan and execute on-ground marketing activities that generate quality leads and support sales growth.

The candidate will be responsible for managing field marketing campaigns, promotional activities, events, lead-generation drives and BTL teams across the assigned territory.

Key Responsibilities

Plan and execute BTL marketing campaigns and on-ground promotional activities.

Identify high-potential locations for customer acquisition and lead generation.

Conduct activities at malls, residential societies, corporate parks, events, exhibitions, hotels and other high-footfall locations.

Manage promotional events, kiosks, stalls, activations and customer engagement campaigns.

Generate quality leads through various offline marketing activities.

Manage and guide BTL executives/promoters and ensure achievement of daily targets.

Allocate locations and responsibilities to the field team.

Monitor team performance, attendance, productivity and lead quality.

Coordinate with the Sales team for effective lead follow-up and conversion.

Track campaign performance, lead generation and conversion metrics.

Maintain daily activity reports and campaign MIS.

Coordinate with vendors, event agencies and other external partners when required.

Ensure proper usage of marketing materials and campaign branding.

Conduct competitor and market activity analysis.

Suggest new locations, campaigns and ideas to improve lead generation.

Ensure all activities are conducted according to company policies and brand guidelines.

Candidate Requirements

Graduate preferred.

2–6 years of experience in BTL Marketing, Field Marketing, Activation, Events, Direct Sales or Lead Generation.

Experience managing field teams will be an advantage.

Strong communication and interpersonal skills.

Good leadership and team-management abilities.

Strong planning and execution skills.

Comfortable with extensive field work and local travel.

Target-oriented and highly energetic.

Good knowledge of local markets and customer acquisition channels.

Basic knowledge of Excel, Google Sheets and CRM applications.