Branch Sales Manager

The Branch Sales Manager will be responsible for driving the overall sales growth, customer acquisition, market development, and marketing activities of the assigned Ayushman Ayurveda branch.

The role requires a strong combination of sales leadership, customer relationship management, local marketing, team supervision, and business development skills. The Branch Sales Manager will be responsible for achieving assigned revenue targets, improving customer conversions and retention, strengthening the branch's market presence, and ensuring effective implementation of the company's sales and marketing strategies.

Key Responsibilities

1. Sales & Revenue Management

• Develop and implement effective branch-level sales strategies to achieve monthly and annual sales targets.
• Take complete responsibility for achieving the assigned branch revenue and business targets.
• Monitor daily sales, enquiries, follow-ups, conversions, package sales, renewals, and customer retention.
• Identify opportunities to increase revenue through new customer acquisition, repeat visits, treatment packages, memberships, and referrals.
• Closely monitor the sales pipeline and ensure timely follow-up with all prospective customers.
• Analyse reasons for lost enquiries and take corrective action to improve conversion rates.
• Drive branch performance through effective sales planning and execution.

2. Team Leadership & Performance Management

• Lead, motivate, guide, and monitor the branch sales/reception team.
• Allocate daily responsibilities and ensure proper follow-up of enquiries and prospects.
• Conduct regular performance reviews and provide guidance to team members to improve productivity.
• Set individual and team-level sales objectives in line with branch targets.
• Ensure that all team members follow approved sales processes, customer service standards, and company policies.
• Identify training requirements and coordinate with management/HR for necessary training and development.

3. Marketing & Business Development

• Develop and execute local marketing and promotional activities to increase branch visibility and customer footfall.
• Identify and develop new sources of business through corporate tie-ups, institutions, residential communities, referral networks, camps, events, and local partnerships.
• Conduct market research to understand local customer requirements, competition, and business opportunities.
• Coordinate with the central Sales & Marketing team for campaigns, promotions, branding, and lead-generation activities.
• Monitor the effectiveness of marketing campaigns and recommend improvements based on results.
• Explore new opportunities to expand the branch's customer base and market presence.

4. Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Ensure timely follow-up with leads and customers through approved communication channels.
• Monitor customer feedback, complaints, and service concerns and coordinate with the concerned departments for timely resolution.
• Develop strategies for customer retention, repeat visits, package renewals, and referrals.
• Ensure that customers receive professional, courteous, and consistent service at the branch.

5. Branch Operations & Compliance

• Ensure strict compliance with company policies, procedures, pricing guidelines, discount policies, and brand standards.
• Ensure that all sales and customer-related information is accurately updated in the Ayushman software/CRM system.
• Monitor billing, collections, sales entries, and related documentation as required.
• Ensure that no unauthorized discounts, commitments, or benefits are offered to customers.
• Coordinate with the Branch Manager and other departments to ensure smooth day-to-day branch operations.
• Maintain professional standards of conduct, discipline, grooming, and customer service within the team.

6. Reporting & MIS

• Monitor and submit daily and monthly sales reports as required by management.
• Prepare sales forecasts, target achievement reports, conversion reports, and customer acquisition reports.
• Track branch performance against assigned targets and identify gaps.
• Provide regular updates to the Sales & Marketing Head / Operations Head regarding branch performance, marketing activities, challenges, and opportunities.
• Maintain accurate records of leads, follow-ups, conversions, customer retention, and marketing activities.

7. Cost & Profitability Management

• Support management in improving overall branch profitability.
• Ensure that marketing and promotional activities are planned within approved budgets.
• Monitor the effectiveness and return on investment of marketing initiatives.
• Avoid unnecessary expenditure while ensuring adequate business-development activities.