Business Development Executive (BDE)

Business Development Executive (BDE)Department: Sales & Business Development

Employment Type: Full-Time

Location: [Location]

Experience: 1–4 Years

Role OverviewWe are looking for a dynamic and result-oriented Business Development Executive (BDE) to identify new business opportunities, generate leads, build strong relationships with schools and educational institutions, and contribute to revenue growth.

The candidate will be responsible for approaching prospective schools, presenting the company’s educational solutions, understanding customer requirements, coordinating product demonstrations, and converting potential leads into long-term business partnerships.

• Key ResponsibilitiesIdentify and generate new business opportunities within the assigned territory.
• Research and approach schools, educational institutions, school owners, principals, and key decision-makers.
• Conduct cold calls, meetings, presentations, and product demonstrations with prospective clients.
• Understand the requirements and challenges of schools and recommend suitable educational solutions.
• Build and maintain strong relationships with existing and prospective school partners.
• Manage the complete sales cycle from lead generation and initial discussion to negotiation and closure.
• Conduct regular field visits and follow up with potential customers.
• Achieve assigned monthly, quarterly, and annual sales targets.
• Maintain an updated database of leads, meetings, opportunities, and conversions.
• Prepare proposals, quotations, presentations, and other sales-related documentation.
• Coordinate with academic, implementation, operations, and customer-support teams for smooth client onboarding.
• Monitor competitor activities and market trends and provide relevant market feedback to management.
• Participate in school events, exhibitions, conferences, and promotional activities whenever required.
• Support customer retention, renewals, referrals, and business expansion opportunities.
• QualificationsBachelor’s degree in Business Administration, Marketing, Sales, Education, or a related field.
• 1–4 years of experience in Business Development, Sales, Institutional Sales, or B2B Sales.
• Experience in EdTech, education services, publishing, school solutions, or institutional sales will be preferred.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Ability to confidently interact with school owners, principals, coordinators, and management teams.
• Strong follow-up and relationship-management skills.
• Target-oriented mindset with the ability to work independently.
• Basic knowledge of MS Office, CRM tools, and sales reporting.
• Good command of English and regional/local languages is an advantage.
• Willingness to travel extensively within the assigned territory.
• Key SkillsLead Generation
• B2B / Institutional Sales
• School Acquisition
• Client Relationship Management
• Sales Negotiation
• Presentation Skills
• Territory Management
• Revenue Generation
• Customer Follow-up
• Market Research
• CRM Management
• Target Achievement

Preferred Candidate ProfileThe ideal candidate should be energetic, proactive, confident in field sales, and passionate about building relationships within the education sector. The candidate should be capable of identifying opportunities, handling objections, negotiating effectively, and consistently converting prospects into successful business partnerships.