Marketing & Lead Generation Executive

Marketing & Lead Generation Executive

Department: Marketing & Business Development

Experience: Minimum 2+ Years

Languages Required: Kannada, Tamil, Telugu, Hindi and English

Job Type: Full-time

Location: Novel Business Park, Koramangala

About the Role

We are looking for a creative, confident, and target-oriented Marketing & Lead Generation Executive with at least 2 years of relevant experience in lead generation, business development, or marketing.

The candidate will be responsible for generating quality leads, building relationships with other companies and potential business partners, pitching our forex-related services, and identifying new opportunities to acquire clients. The ideal candidate should possess excellent communication and negotiation skills, be comfortable working under pressure, and have the ability to develop innovative strategies to generate business opportunities.

Key Responsibilities:

1. Lead Generation & Client Acquisition

• Identify and generate qualified leads through online and offline marketing channels.
• Develop strategies to acquire new clients interested in foreign exchange and forex-related services.
• Research target audiences, industries, companies, and potential customer segments.
• Build and maintain a consistent pipeline of prospective clients.
• Follow up with leads through calls, emails, meetings, and other appropriate communication channels.

2. Corporate Pitching & Business Development

• Approach other companies, businesses, and potential partners to establish lead-generation partnerships.
• Pitch the company's services and business proposition professionally to prospective corporate clients and partners.
• Develop proposals, presentations, and partnership pitches to generate business opportunities.
• Negotiate partnership terms and coordinate with internal teams to convert opportunities into qualified leads.
• Build and maintain long-term business relationships with corporate partners and referral sources.

3. Marketing Strategy & Creativity

• Develop creative ideas and innovative approaches to generate leads and improve client acquisition.
• Explore digital marketing, networking, referrals, campaigns, and other suitable lead-generation channels.
• Monitor campaign performance and suggest improvements to increase lead quality and conversion rates.
• Identify new market opportunities and competitor activities to support business growth.
• Collaborate with the sales team to improve marketing campaigns and lead-conversion strategies.

4. Communication & Relationship Management

• Communicate confidently and professionally with prospective clients and business partners.
• Explain the company's services clearly in both Kannada and English.
• Conduct follow-ups, meetings, and presentations to nurture prospective business relationships.
• Maintain accurate records of leads, conversations, follow-ups, and partnership opportunities.

5. Targets & Performance Management

• Work towards monthly lead-generation, qualified-lead, and business-development targets.
• Track performance using lead reports, conversion metrics, and campaign results.
• Manage multiple prospects, deadlines, and business priorities effectively.
• Demonstrate resilience, accountability, and a positive attitude in a target-driven environment.

Required Qualifications & Skills:

• Minimum 2 years of experience in lead generation, marketing, business development, or client acquisition.
• Excellent verbal communication skills in Kannada,Tamil,Telugu, Hindi and English.
• Proven ability to pitch products or services to companies and establish business partnerships.
• Strong negotiation, persuasion, networking, and relationship-building skills.
• Creative thinking and the ability to develop new lead-generation strategies.
• Confidence in cold calling, prospecting, follow-ups, and conducting business meetings.
• Ability to work under pressure and meet deadlines and performance targets.
• Good organizational, analytical, and problem-solving skills.
• Working knowledge of MS Excel, email communication, CRM tools, and lead-tracking systems.

Preferred Qualifications:

• Experience in forex, financial services, foreign exchange, fintech, trading platforms, or a related industry.
• Experience in B2B marketing, corporate partnerships, referral marketing, or channel development.
• Familiarity with digital marketing platforms and online lead-generation techniques.
• Existing professional networks or experience developing corporate referral partnerships.