Sales & Marketing Executive

Job Purpose: To promote the laboratory's diagnostic services, develop new business opportunities, maintain relationships with doctors, hospitals, clinics, corporates and other healthcare organizations, and achieve assigned sales and revenue targets.

A. Sales & Business Development

• Identify and develop new customers, hospitals, clinics, nursing homes, corporate clients and healthcare institutions.
• Promote laboratory tests, health packages, preventive health check-ups and diagnostic services.
• Generate leads and convert them into regular business.
• Achieve monthly and quarterly sales targets.
• Prepare quotations and coordinate with the laboratory/management for pricing and special packages.
• Follow up with prospective and existing clients regularly.
• Develop institutional and corporate accounts.

B. Doctor & Hospital Relationship Management

• Visit doctors, hospitals, clinics and healthcare professionals regularly.
• Explain available laboratory tests, packages, sample collection facilities and reporting services.
• Build and maintain strong professional relationships with doctors and referral partners.
• Collect feedback regarding laboratory services and communicate it to management.
• Coordinate for referral-based and institutional business.

C. Corporate & Camp Marketing

• Identify opportunities for corporate health check-ups and employee wellness programs.
• Coordinate health camps, screening programs and preventive health packages.
• Arrange logistics for sample collection camps in coordination with laboratory staff.
• Promote laboratory services through appropriate marketing activities.

D. Customer Relationship Management

• Maintain regular contact with existing clients.
• Address customer queries and coordinate with the concerned laboratory/operations team for resolution.
• Ensure timely communication regarding reports, sample collection and other services.
• Maintain a database of customers, leads and business partners.

E. Marketing Activities

• Promote laboratory services through field visits, brochures, WhatsApp, digital platforms and other approved channels.
• Identify local market opportunities and competitor activities.
• Suggest new packages, promotional activities and business opportunities based on market requirements.
• Participate in exhibitions, medical events, health awareness programs and promotional activities.

F. Reporting & Documentation

• Submit daily visit reports and activity reports.
• Maintain records of leads, follow-ups, customer meetings and conversions.
• Submit monthly sales and business development reports.
• Track outstanding payments and coordinate with the accounts team for collection follow-up.
• Maintain confidentiality of customer and laboratory information.

6. Daily Activities

• Plan daily field visits.
• Visit doctors, clinics, hospitals and corporate clients.
• Generate new leads and follow up on existing leads.
• Promote laboratory tests and health packages.
• Coordinate sample collection requirements.
• Follow up on quotations and pending business.
• Update customer and visit records.
• Submit daily activity/visit report.

7. Performance Indicators (KPI)

• Monthly sales/revenue achievement.
• Number of new clients acquired.
• Number of new doctors/clinics/hospitals onboarded.
• Corporate accounts generated.
• Health camps organized.
• Lead conversion rate.
• Customer retention.
• Collection and outstanding follow-up.
• Number of productive field visits.
• Achievement of assigned monthly targets.

Required Skills

• Good communication and interpersonal skills.
• Strong convincing and negotiation skills.
• Good knowledge of sales and marketing techniques.
• Ability to build relationships with doctors and healthcare institutions.
• Good follow-up and customer management skills.
• Basic computer and MS Office knowledge.
• Ability to work independently and achieve targets.