Business Development Executive (BDE)

Company Name: AARUM LLP

Job Title: Business Development Executive

Location: Bangalore/Hyderabad/Mumbai/Delhi

Experience: 6 months- 1 year

Reporting to: Regional Head/ Pan India Lead /Operations Director

About Us

AARUM cutting-edge digital platform designed to revolutionize how daycare centres and parents connect. From real-time mood and milestone tracking (meal timings, nap schedules, motor skills) to secure cloud photo sharing, seamless QR login/logouts, and OTP-based pickup security, our app brings peace of mind to parents and operational excellence to daycare owners.

We are looking for a Enthusiastic, self-driven and high-energy Business Development Executive        to build our brand from the ground up, drive B2B lead generation, and foster an engaged community of parents and educators.

Role Overview

As a Business Development Executive for AARUM, individual will be responsible marketing and sales of our application in the childcare sector. They will operate as a high-impact individual contributor--tandemly working with Regional Head/Pan India lead/ Operations Director in the execution of go-to-market (GTM) strategy. The goal is to make our platform the gold standard for communication in the early childhood education sector. The Individual will leverage their deep industry knowledge of the Childcare sector gained through sales for development of sales strategy, cultivate centre partnerships, and ensure our tech product meets the nuanced needs of Childcare owners and parents.

 Key Responsibilities

·      Business Development & Onboarding: Identify and approach childcare centres within assigned areas for onboarding onto Aarum application. Conduct product demos and walk clients through Aarum App features. Identify the right decision-maker at each centre and follow up till successful conversion. Maintain and update the lead tracker with contact status, appointments, and follow-ups. Respond to customer queries via call, email, and app chat within defined TAT. Log and track issues/tickets till resolution; escalate technical issues to the Manager for further tech enhancement. Maintain customer interaction records and share regular feedback. Reporting daily / weekly basis to line manager.

• Brand Positioning: Develop the brand voice to build trust with school administrators/owners. Build and maintain a strong sales pipeline through prospecting, networking, and cross-selling opportunities. Analyze local market competition and strengthen the company’s brand positioning while tandemly working with Regional Head/Pan India lead/ Operations Director
• Lead Generation: Identify, develop, and acquire new customer segments and market opportunities through a defined sales pitch
• GTM Strategy: Define strategic problems/opportunities identified in
• the market during centre visits, so that AARUM can develop and present
• clear customer focused solutions to business partners.

Required Experience & Skills

• Education: Any degree with Marketing experience or equivalent from a recognized organization.
• Track Record: 6 months to 1 year of experience, preferably in sales and marketing.
• Sales Prowess: Proven experience in managing B2B sales teams across diverse Indian geographies is an added advantage.
• Communication: Exceptional negotiation skills with the ability to influence stakeholders and school owners.
• Time sensitive: Demonstrates high leadership skills and flexibility in operations. Proven ability to navigate tight deadlines, organize and prioritize work.

What We Are Looking For (The "Startup Fit")

• The "Zero to One" Mindset: Enjoy building from scratch rather than just managing existing systems.
• High Empathy: Understands that our product isn't just "software"—it’s a tool that helps parents stay connected to their children. Rooted in care and growing in love.
• Agility: Pivot marketing and sales strategies alongside managers based on centre feedback without losing sight of AARUM vision.

Why Join Us?

• Competitive salary + aggressive performance-linked incentives.
• A chance to modernize the early childhood education landscape in India.