Business Development Manager (BDM)

** Please read carefully

Job Title: Business Development Manager (BDM)

Industry: Automotive Dealership (Maruti Suzuki)

Location: Bangalore, India

Employment Type: Full-time

Job PurposeWe are seeking an aggressive and result-oriented Business Development Manager (BDM) for our Maruti Suzuki dealership. Unlike a traditional retail sales role, this position focuses heavily on B2B pipeline creation, corporate/institutional accounts, market expansion, field outreach, and digital lead conversion.

IMPORTANT KRA's and KPI's for this Job:

The ideal candidate will drive revenue growth by expanding our customer base across corporates, SMEs, government bodies, and institutional fleet buyers while mentoring a team of BD executives.

• Key Responsibilities & KRAs (Key Result Areas)1. Lead Generation & New Customer Acquisition (15% Weightage)Drive new prospect acquisition through field visits, customer references, digital channels, promotional events, and local campaigns.
• Identify and penetrate untapped customer segments and new geographic territories.
• 2. Sales Conversion & Revenue Growth (20% Weightage)Convert pipeline prospects into vehicle bookings and retail sales to consistently achieve monthly/quarterly targets.
• Track conversion metrics from initial prospect engagement down to final vehicle delivery.
• 3. Corporate & Institutional Business (15% Weightage)Build and nurture strategic relationships with corporates, institutions, SMEs, government bodies, and commercial fleet buyers.
• Pitch tailored corporate vehicle purchase and fleet solutions.
• 4. Market Development & Field Outreach (10% Weightage)Conduct systematic market surveys to map out high-potential business opportunities.
• Maintain a disciplined schedule of field visits to commercial zones, corporate hubs, and government institutions.
• 5. Digital Lead Management (10% Weightage)Ensure rapid response times and structured follow-ups for all website, social media, and digital campaign leads.
• Maximize conversion rates from digital inquiries into showroom visits and test drives.
• 6. Customer Relationship & Referral Networks (10% Weightage)Maintain ongoing relationship management with corporate clients and key accounts to secure repeat business.
• Build formal referral networks utilizing existing buyers, vendors, employees, and local business partners.
• 7. Campaigns, Events & Experiential Marketing (5% Weightage)Plan and execute roadshows, corporate meets, displays, trade exhibitions, and outdoor promotional camps to generate high-quality leads.
• Measure and report campaign ROI and lead yield.
• 8. Market & Competitor Intelligence (5% Weightage)Track local automotive competitor activities, promotional offers, pricing structures, and shifting buyer preferences.
• Prepare monthly market intelligence summaries for dealership leadership.
• 9. CRM Integrity & MIS Reporting (5% Weightage)Maintain a strict, error-free CRM lead database tracking pipeline status, touchpoints, and scheduled follow-ups.
• Submit timely daily/weekly lead generation and sales pipeline reports.
• 10. Team Development & Cross-Functional Alignment (5% Weightage)Guide, motivate, and manage field Business Development Executives (BDEs) to maximize team productivity.
• Coordinate seamlessly with internal teams (Retail Sales, Finance, Insurance, Accessories, and Delivery) for smooth customer onboarding.

Performance Evaluation & Monthly KPIsYour monthly performance will be measured against the following key metrics:

• Lead Metrics: Volume of qualified leads generated, field visits completed vs. planned, and referral leads captured.
• Conversion Metrics: Lead-to-booking % and booking-to-retail delivery %.
• B2B Metrics: Volume of corporate/institutional sales and number of new corporate accounts onboarded.
• Digital Metrics: Digital lead response time and digital lead-to-sale conversion %.
• Target & ROI: Monthly/quarterly revenue target achievement % and campaign ROI.
• Operational Discipline: CRM data accuracy and follow-up compliance %.
• Key Requirements Experience: 3–6 years of business development or B2B sales experience (preferably within automotive dealerships, corporate sales, enterprise services, or banking/insurance).
• Skills: Strong negotiation, networking, B2B pitch presentations, team management, and CRM proficiency.
• Mobility: Must possess a valid driving license and be comfortable with extensive local field travel.