Digital Marketing Executive

Job Type: Full-Time | On-Site

Experience: 1–3 Years Preferred

Industry: Education / Digital Marketing

About the RoleGRS Global PU College is looking for a creative, result-oriented, and proactive Digital Marketing Executive to strengthen our online presence, promote our educational programs, and drive student admissions through effective digital marketing strategies.

The ideal candidate should have hands-on experience in social media marketing, paid advertising, content creation, and lead generation.

Key Responsibilities

1. Social Media Management

• Manage the college's Instagram, Facebook, YouTube, and other digital platforms.
• Plan and publish engaging posts, reels, stories, and promotional campaigns.
• Promote academic achievements, campus facilities, student activities, and admission announcements.
• Improve social media engagement, reach, and follower growth.

2. Digital Advertising & Lead Generation

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Generate quality admission enquiries through targeted digital marketing campaigns.
• Monitor advertising budgets, campaign performance, and cost per lead.
• Coordinate with the admissions team to improve lead conversion.

3. Content Creation & Branding

• Develop creative concepts for posters, promotional videos, reels, and digital advertisements.
• Coordinate photography and videography of college events, infrastructure, and student activities.
• Maintain consistent brand identity across all digital platforms.
• Create compelling promotional content highlighting Science and Commerce programs, coaching, and campus facilities.

4. Website & Online Presence

• Coordinate regular updates to the college website.
• Support basic SEO and Google Business Profile optimization.
• Improve online visibility and search rankings.
• Monitor website traffic and digital campaign performance.

5. Admissions Marketing & Reporting

• Plan and execute digital marketing strategies for student admission campaigns.
• Support WhatsApp marketing and enquiry follow-up campaigns.
• Track enquiries, campaign performance, and conversion rates.
• Prepare weekly and monthly digital marketing performance reports.
• Required Skills & QualificationsBachelor's degree in Marketing, Business, Mass Communication, or a related field.
• 1–3 years of relevant digital marketing experience.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Good understanding of Instagram Reels, YouTube Shorts, and current social media trends.
• Working knowledge of Canva, basic video editing, and content creation tools.
• Familiarity with Google Analytics, SEO, and lead management tools.
• Strong communication skills in English and Kannada.
• Ability to work independently, manage deadlines, and deliver measurable results.
• Preferred CandidatesExperience in educational institutions, colleges, schools, or admission-related marketing.
• Proven experience generating leads through paid digital campaigns.
• Ability to develop innovative marketing ideas and engaging content.

What We Are Looking ForA passionate digital marketer who can combine creativity, marketing strategy, and performance-driven execution to enhance the college's brand visibility and support student admission growth.