Digital Marketing Manager

# Job Title: Digital Marketing Executive – Performance Marketing & Website Management

**Company Name:** Nextrends Solutions / Maya Preneur

**Job Location:** Kathraguppe Signal, Banashankari 3rd Stage, Bengaluru, Karnataka – 560085

**Job Type:** Full-Time

**Work Mode:** Work from Office

**Working Hours:** 10:00 AM – 5:00 PM

**Experience Required:** 1–3 Years Preferred

**Salary:** 18K-20K

## About the Role

We are looking for a skilled and result-oriented Digital Marketing Executive who can independently manage our company's digital marketing activities, paid advertising campaigns, websites, and social media channels.

The ideal candidate should have practical experience running performance marketing campaigns, building and maintaining websites, and managing social media accounts. We are looking for someone who can plan, execute, analyse, and improve our digital marketing activities to support business growth and lead generation.

## Key Responsibilities

### 1. Performance Marketing & Paid Ads

- Plan, create, manage, and optimise advertising campaigns on Meta Ads (Facebook and Instagram).

- Run Google Ads campaigns, including Search, Display, and YouTube where relevant.

- Manage LinkedIn Ads campaigns for B2B lead generation when required.

- Conduct audience research, keyword research, and competitor analysis.

- Create and test ad creatives, copy, headlines, and landing pages.

- Monitor campaign performance, CPL, CPC, CTR, conversions, and ROAS where applicable.

- Optimise advertising budgets to improve lead quality and campaign performance.

- Set up and monitor conversion tracking using Meta Pixel, Google Analytics 4, Google Tag Manager, and related tools.

### 2. Website Development & Management

- Create, design, and maintain business websites and landing pages.

- Work with WordPress, Shopify, or other relevant website platforms.

- Build landing pages for courses, webinars, products, and lead-generation campaigns.

- Update website content, images, forms, and other sections as required.

- Improve website speed, mobile responsiveness, user experience, and basic SEO.

- Troubleshoot website issues and ensure lead forms and tracking integrations work correctly.

### 3. Social Media Management

- Manage company social media accounts on Instagram, Facebook, LinkedIn, and YouTube as required.

- Plan monthly content calendars and schedule posts.

- Create engaging posts, reels, stories, captions, and promotional content.

- Coordinate with the team for video content, creative design, and campaign requirements.

- Monitor engagement, reach, follower growth, and content performance.

- Maintain consistent branding across all social media platforms.

### 4. Analytics & Reporting

- Track leads, conversions, website traffic, and campaign performance.

- Prepare weekly and monthly digital marketing reports.

- Identify areas for improvement and implement data-driven strategies.

- Coordinate with the sales and telecalling teams to understand lead quality and campaign outcomes.

## Required Skills

- Practical experience with Meta Ads Manager.

- Working knowledge of Google Ads.

- Knowledge of LinkedIn Ads is an advantage.

- Experience with WordPress, Shopify, or similar website builders.

- Knowledge of social media management and content planning.

- Understanding of SEO, landing pages, lead generation, and conversion optimisation.

- Familiarity with Google Analytics 4, Google Tag Manager, and tracking pixels.

- Basic graphic design and video-editing skills using Canva or similar tools.

- Strong analytical, communication, and problem-solving skills.

- Ability to manage multiple projects independently.

## Who Should Apply?

- Digital Marketing Executives.

- Performance Marketing Specialists.

- Digital Marketers with website development experience.

- Candidates experienced in paid advertising and social media management.

- Professionals who can handle end-to-end digital marketing activities.

Candidates with a portfolio of live campaigns, websites, and social media accounts they have managed will be preferred.

## Job Details

- **Employment Type:** Full-Time

- **Work Location:** Office-based, Kathraguppe Signal, Banashankari 3rd Stage, Bengaluru – 560085

- **Working Hours:** 10:00 AM – 5:00 PM

- **Experience:** 1–3 Years Preferred

- **Salary:** Negotiable based on experience and practical skills

## How to Apply

Interested candidates can share their updated resume and portfolio through WhatsApp.

**Contact Number: 8152877026**

If you have hands-on experience in performance marketing, website management, and social media growth, we would love to have you join our team!