Digital Marketing Specialist

NEXA ELEVATOR PRIVATE LIMITED

JOB DESCRIPTION – DIGITAL MARKETING SPECIALIST

Experience: 3–5 Years

Location: Bangalore, Karnataka

Work Mode: Work from Office

Position: Digital Marketing Specialist

About the Company

Nexa Elevator Pvt. Ltd. is engaged in the elevator and vertical transportation industry, providing elevator solutions and services. We are looking for a creative, result-oriented and experienced Digital Marketing Specialist who can independently manage and execute end-to-end digital marketing activities to strengthen our brand presence and generate quality business leads.

Job Summary

The candidate will be responsible for planning, executing and managing the company's complete digital marketing activities, including social media management, paid advertising campaigns, content creation, graphic designing, video editing, SEO and lead generation.

The ideal candidate should have hands-on experience in managing digital campaigns independently, creating engaging content and analysing campaign performance.

Key Responsibilities

1. Social Media Management

• Manage and maintain company social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
• Develop monthly social media calendars and content strategies.
• Create engaging posts, reels, stories, videos and promotional content.
• Maintain consistent brand identity and online engagement.
• Monitor comments, messages and audience interactions.

2. Digital Advertising & Campaign Management

• Plan, execute and manage end-to-end digital advertising campaigns.
• Manage Google Ads, Meta Ads (Facebook and Instagram) and LinkedIn Ads.
• Identify target audiences and develop effective campaign strategies.
• Monitor campaign budgets, leads, conversions and ROI.
• Optimise campaigns to improve performance and reduce cost per lead.

3. Content Creation & Copywriting

• Write creative and engaging content for social media, websites, advertisements and promotional materials.
• Develop marketing content, product descriptions, blogs, captions and campaign copies.
• Create industry-related content highlighting elevator products, features, projects and services.
• Develop content strategies to improve brand awareness and customer engagement.

4. Graphic Designing & Video Editing

• Design professional marketing creatives, brochures, banners, advertisements and promotional materials.
• Edit promotional videos, reels, project videos and customer testimonial videos.
• Create engaging visual content using tools such as Canva, Adobe Photoshop, Illustrator and Premiere Pro or equivalent tools.

5. SEO & Website Management

• Manage and update the company's website.
• Implement SEO strategies to improve website visibility and Google rankings.
• Conduct keyword research and optimise website content.
• Manage Google Business Profile and improve local search visibility.
• Monitor website traffic and performance.

6. Lead Generation & Business Support

• Develop digital strategies to generate qualified business enquiries.
• Execute B2B marketing campaigns targeting builders, architects, contractors, developers and commercial establishments.
• Create landing pages and enquiry-generation campaigns.
• Coordinate with the sales team for lead tracking and follow-ups.
• Identify opportunities to improve digital lead conversion.

7. Reporting & Analytics

• Prepare monthly digital marketing performance reports.
• Track reach, engagement, impressions, website traffic, leads and conversions.
• Analyse campaign performance and recommend improvements.
• Maintain proper records of advertising expenditure and campaign results.

Required Skills & Qualifications

• 3–5 years of hands-on experience in Digital Marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Experience managing multiple social media platforms.
• Excellent content writing and copywriting skills.
• Practical experience in graphic designing and video editing.
• Knowledge of SEO, Google Analytics 4 and Google Search Console.
• Experience with Canva, Adobe Photoshop, Premiere Pro or equivalent tools.
• Strong understanding of digital lead generation and campaign optimisation.
• Ability to independently plan and execute marketing campaigns.
• Good communication, creativity and analytical skills.

Preferred Experience

• Experience in B2B marketing, preferably in the elevator, construction, infrastructure, real estate or engineering industry.
• Experience in managing digital marketing budgets and generating business leads.
• Knowledge of LinkedIn B2B marketing and marketing automation tools.

Location Requirement

• Candidates currently based in Bangalore are preferred.
• Candidates from other locations must be willing to relocate to Bangalore.

Important Expectation

We are looking for an individual who can independently handle end-to-end digital marketing activities, from strategy development and content creation to campaign execution, lead generation and performance reporting.

Candidates should have practical experience and be able to showcase their previous campaigns, social media accounts, creative designs and marketing results.