Marketing Executive

CAPL | JD: Automation Marketing Engineer Page 1

Job Description: Automation Marketing Engineer

Canares Automation Pvt. Ltd. (CAPL) | 3 October 2026

Position summary

The Automation Marketing Engineer generates and closes orders for conveyors, assembly conveyors, aluminium

profile structures, clean rooms, workbenches and ESD products by selling a technical solution on the customer's

shop floor, from first visit to payment collection.

Item Detail

Designation Automation Marketing Engineer

Company Canares Automation Pvt. Ltd. (CAPL)

Department Sales & Marketing, Automation Division

Location Bengaluru, with field travel across Karnataka and neighbouring states

Reports to Managing Director

Works closely with Design, production, purchase, installation team and accounts

Nature of role Field sales, 4 to 5 days a week at customer sites

Product portfolio to sell

Product line What it covers Typical buyers

Conveyors Belt, roller, slat, modular and flat-belt conveyors for

material handling

Automotive, FMCG, packaging,

warehousing, pharma

Assembly conveyors Assembly line conveyors, free-flow and pallet

transfer lines, workstation-linked lines

Electronics, auto components,

appliance and EMS assembly plants

Aluminium profiles Extruded T-slot profiles, machine frames, guards,

enclosures, trolleys and accessories

Machine builders, SPM makers, system

integrators, plant maintenance

Clean rooms Modular clean rooms and clean booths on

aluminium structure, with panels, HEPA units and air

showers

Electronics, pharma, medical devices,

precision assembly, labs

Workbenches Assembly, inspection and packing workbenches with

lighting, tool rails and bins

Assembly shops, EMS, QC and repair

areas

ESD products ESD workbenches, mats, flooring, chairs, trolleys,

racks, bins and grounding accessories

Electronics manufacturing, EMS, R&D

labs, aerospace and defence units

Buyers are reached through plant heads, production and manufacturing engineering, maintenance, projects and

purchase departments.

Key responsibilities

Lead generation and market development

• Map industrial areas and build a target account list of manufacturers, EMS units, machine builders and

integrators.

• Generate leads through cold visits, calls, IndiaMART, LinkedIn, references, exhibitions and consultants.

• Make at least 4 productive customer visits a day and log each visit the same day.

• Develop dealers and system-integrator partners for aluminium profiles and ESD products.

• Track competitors' products, prices and wins; report market feedback to management.

Technical selling

• Study the customer's process on the shop floor: product, load, takt time, layout, cleanliness class and ESD

needs.

• Collect complete site data: dimensions, load, speed, utilities, drawings and photographs. CAPL | JD: Automation Marketing Engineer Page 2

• Propose the right solution and prepare a concept layout with the design team.

• Present products, samples and demos; explain technical and cost advantages against competing options.

• Cross-sell across lines: a conveyor enquiry should also open workbench, ESD and profile requirements.

Quotation to order

• Prepare the bill of material and costing with design and purchase; submit the techno-commercial offer within 48

hours.

• Follow up every open quotation; handle technical clarifications and revisions.

• Negotiate price, delivery, payment terms and warranty within approved limits; close the order.

• Verify the purchase order against the offer and hand over a clear order brief to design and production.

Execution and after-sales

• Coordinate drawing approval, delivery schedule, installation and commissioning with the customer.

• Obtain installation sign-off and customer acceptance.

• Resolve complaints and warranty issues with the service team.

• Collect payments as per terms: advance, against delivery and retention.

• Secure repeat orders, spares and references from every installed site.

Reporting

• Daily visit report and next-day plan in the Sales Reporter app.

• Weekly enquiry, quotation and order pipeline with expected closing dates.

• Monthly sales vs target, collections, lost-order analysis and tour expense statement.

• Annual territory plan with account-wise and product-wise targets.

Key performance indicators

KPI Target

Order booking Monthly and annual value target set by management

Customer visits 4 productive visits a day, 80 a month

New accounts opened 4 a month

Qualified enquiries generated 20 a month

Quotation turnaround Within 48 hours of complete site data

Enquiry-to-order conversion 25% by value

Collections 100% of dues within agreed credit period

Product mix Orders from at least 4 of the 6 product lines each quarter

Reporting discipline Daily visit report filed same day, 100%

Targets are proposed starting values for management to confirm.

Qualifications, experience and skills

Qualifications and experience

• Diploma or BE / B.Tech in Mechanical, Mechatronics, Industrial or Electrical engineering.

• 2 to 6 years in field sales of conveyors, material handling, aluminium profile systems, clean rooms, industrial

furniture or ESD products.

• Existing contacts in electronics, automotive, pharma or machine-building units in Karnataka are preferred.

• Own two-wheeler or car with a valid driving licence; willing to travel extensively.

Technical skills

• Reads engineering drawings and layouts; can sketch a concept and take accurate site measurements.

• Understands conveyor types, drives, load and speed selection, and assembly line balancing basics.

• Knows aluminium profile series, connectors and frame design basics.