Sales Executive

To generate and grow revenue by building long-term, trust-based relationships with factory purchase managers, ensuring the firm becomes a preferred/approved vendor for electrical and hardware goods across the client's ongoing and future procurement needs.

A. New Business Development

• Identify potential factories/industrial units in the target region (industrial belts, MIDC/industrial estates, manufacturing clusters) that could be prospects
• Map the factory's procurement structure—who is the purchase manager, who influences decisions (plant head, maintenance head, stores in-charge)
• Cold visits/calls to introduce the firm, product range, and get enlisted as an "approved vendor"
• Get the firm added to the factory's vendor panel/approved supplier list (critical in B2B—many factories only buy from listed vendors)
• Convert inquiries into first orders—often starting with small trial orders to prove reliability

B. Relationship Management with Purchase Managers (the heart of this role)

• Regular in-person visits to factories—not just transactional, but relationship-building (this is a relationship-led sales model, not just order-taking)
• Understand the purchase manager's pain points: urgent/emergency requirements, quality consistency, delivery timelines, credit terms
• Be the "go-to person" when the factory has an urgent electrical/hardware requirement (fast response = loyalty)
• Attend to informal relationship touchpoints—festival greetings, remembering preferences, being available on call
• Build relationships not just with the Purchase Manager but also with Stores In-charge, Maintenance Engineer, and Plant Head (multiple stakeholders influence repeat orders)

C. Order Management & Coordination

• Take purchase orders / requirements from the client
• Coordinate with internal teams (inventory, logistics, accounts) to ensure timely delivery
• Follow up on delivery status and proactively update the client (avoids the client having to chase — builds trust)
• Handle urgent/emergency orders quickly, since factories often need electrical/hardware items on short notice to avoid production downtime

D. Account Growth (Wallet Share Expansion)

• Once listed as a vendor, push to expand the basket of products being supplied (cross-sell other electrical/hardware categories)
• Increase share of wallet — aim to become the primary supplier vs. one of many
• Identify recurring/consumable items (cables, switches, fasteners, safety gear) that can convert into standing/repeat orders

E. Payment & Credit Follow-up

• Coordinate credit terms with the purchase/accounts department
• Follow up on outstanding payments while maintaining the relationship (a sensitive but essential part of B2B trading roles)

F. Market & Competitor Intelligence

• Track competitor pricing, brands being preferred by factories, and market rate trends
• Share pricing/market feedback with management to stay competitive
• Identify new product categories factories are demanding
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G. Reporting

• Daily/weekly visit reports (factories visited, purchase managers met, outcomes)
• Sales pipeline tracking (prospect → vendor-listed → first order → repeat order → key account)
• MIS on order volumes, pending payments, client-wise sales trends.