Sales Manager

Position: Sales Manager

Department: Sales & Marketing

Industry: Steel Manufacturing

Experience: 5–10 Years

Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Sales Manager with strong field sales experience in the steel industry.

The candidate will be responsible for achieving sales targets, developing dealers and distributors, generating new business, managing key customers, visiting construction sites and projects, and expanding the company's market presence in the assigned territory.

Roles & Responsibilities

1. Sales ManagementAchieve monthly, quarterly and annual sales targets.

• Develop and implement sales strategies for the assigned territory.
• Monitor sales performance and take corrective action where required.
• Prepare sales forecasts and maintain a healthy sales pipeline.
• Identify new markets and business opportunities.

2. Field Sales & Market DevelopmentConduct regular field visits to dealers, distributors, builders, contractors and construction sites.

• Develop new customers through direct market visits and references.
• Identify upcoming residential, commercial, infrastructure and industrial projects.
• Generate enquiries and convert them into orders.
• Maintain strong market coverage within the assigned territory.

3. Dealer & Distributor ManagementDevelop and maintain relationships with existing dealers and distributors.

• Identify and appoint new dealers/distributors.
• Increase dealer sales and market penetration.
• Monitor dealer stock, sales and payment status.
• Support dealers in generating business from contractors and projects.

4. Project SalesIdentify and develop business from construction and infrastructure projects.

• Build relationships with builders, contractors, fabricators, engineers and purchase managers.
• Track project requirements and expected steel consumption.
• Follow up on enquiries and ensure successful order conversion.

5. Steel Product SalesPromote and sell TMT bars, reinforcement steel, structural steel and other steel products.

• Understand product grades, sizes, specifications and applications.
• Explain product benefits and specifications to customers.
• Identify customer requirements and recommend suitable products.

6. Customer Relationship ManagementMaintain strong relationships with key customers and dealers.

• Handle customer queries and complaints.
• Conduct regular customer meetings and follow-ups.
• Ensure customer satisfaction and repeat business.

7. Pricing & NegotiationPrepare and discuss quotations with customers.

• Negotiate prices and commercial terms within company guidelines.
• Monitor competitor prices, products and market activities.
• Provide market intelligence and pricing feedback to management.

8. Order & Collection ManagementFollow up on customer orders and ensure timely execution.

• Coordinate with Accounts, Production and Dispatch teams.
• Monitor outstanding payments and support collection efforts.
• Ensure timely resolution of order and delivery issues.

9. Team ManagementGuide and monitor Sales Executives/Officers in the assigned territory.

• Set individual and team sales targets.
• Monitor field visits and sales performance.
• Conduct regular review meetings and provide guidance to the sales team.

10. Reporting & MISPrepare daily, weekly and monthly sales reports.

• Submit field visit and customer meeting reports.
• Track sales targets, orders, collections and pending enquiries.
• Provide regular competitor and market updates to management.