Sales & Marketing Executive

1. Job SummaryWe are looking for a dynamic, confident, and target-oriented Sales Executive to promote and sell Diesel Generator (DG) Sets and related power backup solutions.

The candidate will be responsible for generating new business opportunities, identifying potential customers, developing dealer and customer relationships, preparing quotations, negotiating sales, and achieving assigned sales targets.

The ideal candidate should have good communication skills, a strong understanding of customer requirements, and the ability to develop business in industrial, commercial, and institutional markets.

• 2. Key ResponsibilitiesA. Sales & Business DevelopmentGenerate new sales opportunities for Diesel Generator (DG) Sets and power backup solutions.
• Identify potential customers in industrial, commercial, residential, and institutional sectors.
• Develop new business through field visits, cold calling, customer meetings, and referrals.
• Achieve monthly and quarterly sales targets.
• Expand the customer base and explore new market opportunities.
• B. Customer Handling & Lead GenerationVisit potential customers, including factories, hospitals, hotels, schools, commercial buildings, construction companies, and manufacturing units.
• Understand customers' power requirements and recommend suitable generator solutions.
• Maintain regular follow-ups with prospective and existing customers.
• Build long-term relationships with customers, contractors, consultants, and dealers.
• Convert sales enquiries into confirmed orders.
• C. Product Knowledge & Technical CoordinationUnderstand the basic features and applications of DG Sets, including generator capacity (kVA), engine specifications, alternators, control panels, and fuel consumption.
• Explain product specifications, benefits, pricing, and technical features to customers.
• Coordinate with the technical team to assess customer power requirements.
• Assist in selecting appropriate generator capacities based on customer requirements and technical recommendations.
• Coordinate with service and installation teams regarding delivery, installation, commissioning, and after-sales support.
• D. Quotation & Order ManagementPrepare and submit quotations and commercial proposals.
• Coordinate with the internal team to obtain pricing and technical details.
• Negotiate pricing and commercial terms within company guidelines.
• Follow up on quotations and pending enquiries.
• Coordinate with customers and internal departments to ensure timely order processing and delivery.
• E. Market Research & ReportingMonitor competitor products, pricing, and market activities.
• Identify potential projects and upcoming business opportunities.
• Maintain customer databases and sales enquiry records.
• Prepare daily sales activity reports and periodic sales performance reports.
• Use CRM software, MS Excel, or other company tools to track leads and sales activities.

3. Target CustomersThe Sales Executive will focus on developing business among the following customer segments:

• Manufacturing industries and factories
• Hospitals and healthcare facilities
• Hotels, resorts, and restaurants
• Commercial buildings and shopping malls
• Construction and infrastructure companies
• Real estate developers and builders
• Educational institutions and schools
• Warehouses and logistics companies
• Data centres and IT facilities
• Government and institutional projects, where applicable
• DG Set dealers, distributors, contractors, and electrical consultants
• 4. Eligibility CriteriaGraduate in any discipline; an engineering diploma or degree is preferred.
• Experience in generator sales, industrial equipment sales, electrical products, or capital equipment sales is an advantage.
• Freshers with strong communication skills and a willingness to learn may also apply.
• Basic knowledge of DG Sets, electrical equipment, or power backup solutions is preferred.
• Willingness to travel for customer meetings and field sales activities.
• Ability to generate leads, negotiate with customers, and close sales.
• Basic computer knowledge, including MS Excel and email communication.
• A valid driving licence is preferred if field travel is required.
• 5. Required SkillsExcellent communication and interpersonal skills.
• Strong sales, negotiation, and convincing abilities.
• Customer relationship management.
• Lead generation and business development.
• Basic technical understanding of generator products.
• Ability to understand customer requirements and coordinate with technical teams.
• Time management and problem-solving skills.
• Self-motivation and a target-oriented approach.
• Professional attitude and willingness to travel for sales activities.
• 6. Salary & BenefitsAttractive monthly salary based on qualifications and experience.
• Performance-based sales incentives.
• Travel allowance or reimbursement as per company policy.
• Mobile and communication allowance, where applicable.
• Product training and technical support.
• Opportunities for career growth in industrial sales and business development.

7. Key Performance Indicators (KPIs)Performance may be evaluated based on:

• Monthly sales revenue and order booking.
• Number of qualified leads generated.
• Customer meetings and field visits.
• Quotation-to-order conversion rate.
• New customer acquisition.
• Dealer and channel development.
• Timely follow-up on sales enquiries.
• Customer satisfaction and relationship management.
• 8. Why Join Us?Opportunity to work in the power generation and industrial equipment industry.
• Develop technical sales and business development skills.
• Work with commercial and industrial customers.
• Earn additional incentives based on sales performance.
• Build a long-term career in generator sales and power solutions.

9. How to Apply?Interested candidates can share their updated resume at the contact details below.