Business Development Executive (BDE)

Location - Rourkela

Profile - Business Development Executive

1. Role Purpose

Magna Business Group is looking for a proactive and market-oriented Industrial Sales & Business Development Executive to establish and develop the company's industrial business from Rourkela, Odisha

The candidate will identify industrial customers across Rourkela and the wider Odisha market, develop relationships, generate enquiries, convert opportunities into orders and build a sustainable customer base,

The role covers multiple engineering and industrial product categories, with strong focus on industrial plants. steel-related industries, engineering, fabrication, maintenance, EPC and project requirements. Faridabad Head Office will support procurement, pricing, technical support, finance, logistics and order execution

2. Product & Business Responsibility

• Mechanical & Engineering: MS / SS / alloy steel products, industrial pipes & tubes, flanges & fittings, industrial valves, fasteners, bearings, welding consumables, engineering components, fabrication and plant-maintenance materials

• Electrical & Industrial: electrical products. cables & wires, industrial electrical components, contro/automation-related products and industrial consumables.

• Project & MRO: MRO products, safety products, industrial consumables, hardware, plant-maintenance supplies and project-specific engineering materials.

• Expertise in every product on Day 1 is not mandatory; willingness to learn specifications, applications and commercial aspects quickly is essential.

3. Primary Responsibility - Odisha Market Development

Find the market. Find the customer. Create the enquiry. Develop the relationship. Convert the business.

• Identify industrial companies and potential customers.

• Map industrial areas and manufacturing clusters

• Identify procurement and decision-makers • Visit factories, plants, projects and industrial establishments • Understand customer purchasing patterns and recurring/project requirements. • Generate qualified enquiries and develop new accounts from zero

• Convert prospects into active customers and build repeat business

4. Target Customer Segments

Steel and metalindustries

. Mining-related industries

• Manufacturing and engineering companies

• Fabrication companies

• Power plants and cement industries

• Chemical and pharmaceutical industries

• Food processing and paper industries

Ferro-alloy and aluminium industries

• Infrastructure and EPC contractors

. Industrial contractors and plant-maintenance companies

• OEMs, industrial MRO buyers and institutional/project customers

5. Rourkela & Odisha Market Development

Rourkela will be the operating base while the role covers the broader Odisha industrial market. Relevant markets may include Rourkela, Sundargarh, Rajgangpur, Jharsuguda, Sambalpur, Angul, Talcher, Bhubaneswar, Cuttack, Dhenkanal, Kalinganagar, Jajpur, Keonjhar, Barbil, Balasore, Paradeep, Berhampur, Rayagada, Koraput and other commercially relevant locations.

Coverage wil be based on business potential, customer concentration and management direction

• Identify new industrial units, plant expansions and upcoming projects.

• Track new factories, EPC projects, maintenance/shutdown requirements and industrial contractors.

• Identify procurement opportunities and develop relationships before requirements arise

6. Industrial Field Sales & Customer Acquisition

• Conduct regular factory, plant and industrial-area visits

• Perform cold calling, market surveys, procurement meetings and project visits

• Build a structured database of industrial prospects and decision-makers.

• Initiate contact through calls, email, Linkedln, WhatsApp and personal visits.

• Arrange customer meetings and introduce Magna Business Group.

• Understand requirements, develop trial/first orders and convert prospects into recurring accounts

• Maintain disciplined local and intercity travel across Odisha.

7. Enquiry & Sales Development

Prospecting - Contact Meeting -> Requirement -> Enquiry -> Quotation -> Follow-up -> Negotiation -> Order -> Execution -> Repeat Business

• Generate qualified enquiries and understand specifications and quantities,

• Coordinate with Faridabad for sourcing and pricing

• Follow up quotations and track commercial discussions,

• Coordinate order confirmation and smooth execution.

• Develop repeat requirements and recuring business.

8. Customer Relationship Management

. Develop long-term relationships with Purchase Heads, Procurement Managers, Plant Heads, Maintenance Heads, Stores Managers, Project Managers, Contractors. Business Owners and other decision-makers

9. Daily Virtual Reporting to Faridabad

• Position Magna Business Group as a trusted industrial supply partner rather than simply another vendor.

Daily virtual reporting and disciplined communication with the Faridabad Head Office are mandatory. • Provide daily sales activity updates. • Share customer visit reports and enquiry status • Maintain prospect and sales-pipeline updates. • Discuss quotations and commercial requirements • Coordinate with Procurement, Accounts, Warehouse/Operations and Logistics. • Escalate important opportunities and customer issues to management • Daily format: Where visited -> Whom met -> Requirement identified -> Enquiry generated -> Follow-up required -> Next action -> Expected business.

10. Sales MIS & CRM Discipline

• Maintain records of prospects, contacts, visits, enquiries, quotations, follow-ups and orders

• Track lost opportunities, pending discussions, upcoming projects, customer potential, competitors and market intelligence.

• Maintain a clear and updated sales pipeline at all times.

11. Candidate Profile

• Experience: 2-5 years in industrial sales, engineering products, steel/metal sales, B2B, industrial MRO, technical sales, project sales or industrial trading.

• Preferred: Candidates with strong industrial-sales exposure and an existing Odisha industrial network

. Education: Graduate / Diploma; MBA Sales or Marketing preferred.

• Core skills: B2B sales, lead generation customer acquisition, relationship management, negotiation, market mapping. follow-up, basic technical understanding, MS Excel/CRM and strong communication.

12. Key Competencies

Market-oriented and energetic

• Confident and persistent

• Customer-focused and self-driven

Disciplined and commercially aware

. Able to work independently from Rourkela

• Strong coordination and communication skills

• Willingness to travel extensively

13. KPI/ KRA

• New industrial customers identified

• New decision-makers connected

• Customer visits conducted

. Qualified enquiries generated

• Quotations generated

• New accounts opened

• Sales order value and gross-margin contribution

• Repeat business and active customer base

• Sales pipeline value

Odisha market Coverage

• Upcoming project opportunities identified

• Daily/weekly reporting discipline

14. First 90-Day Expectations

• Days 1-30 - Market Mapping: Learn Magna's product portfolio and sales process; map Rourkela and key Odisha industrial areas; build prospect database; identify industries and decision-makers.

• Days 31-60- Market Activation: Conduct regular industrial visits; develop procurement and plant contacts; generate qualified enquiries; build quotation pipeline; identify projects and plant requirements

• Days 61-90- Business Conversion: Convert qualified prospects: generate first orders; develop recurring requirements: establish a sustainable Odisha sales pipeline and demonstrate measurable territory development

15. Role Expectation

This position is designed to establish Magna Business Group's industrial presence in Odisha, with Rourkela as the operating base. The candidate will have substantial field independence while maintaining close daily virtual coordination with Faridabad through structured MIS and review meetings.

Identify - Connect -> Understand T Develop T Quote - Follow Up T Convert - Retain T Grow

The successful candidate should become Magna's Industrial Business Developer for Odisha, not merely an order-taking salesperson.