Marketing Executive

1. Job PurposeTo promote the institution's academic programs, generate student admissions, build brand awareness, and develop strong relationships with students, parents, schools, colleges, and other educational stakeholders.

2. Key Roles & ResponsibilitiesA. Marketing & Promotion

• Plan and execute marketing activities to promote courses and academic programs.
• Conduct promotional campaigns through online and offline channels.
• Promote the institution through social media, digital platforms, and local marketing activities.
• Coordinate seminars, education fairs, exhibitions, workshops, and promotional events.
• Develop marketing strategies to increase institutional visibility and brand awareness.

B. Student Lead Generation & Admissions

• Generate prospective student leads through field marketing, digital campaigns, and networking.
• Contact prospective students and parents to explain courses, eligibility, fees, and admission procedures.
• Follow up with inquiries and convert prospective leads into admissions.
• Maintain a database of prospective students and track admission progress.
• Achieve monthly lead generation and admission targets.

C. Institutional Relationship Management

• Build relationships with schools, colleges, educational consultants, and other institutions.
• Conduct institutional visits and organize career guidance sessions.
• Develop referral networks to increase student enrollment.
• Maintain good relationships with existing students, parents, and alumni.

E. Reporting & Coordination

• Prepare daily, weekly, and monthly marketing activity reports.
• Monitor lead generation, conversion rates, and admission performance.
• Coordinate with the admissions, academic, and management teams.
• Collect market feedback and competitor information.