AI Automation Specialist

NUVEXA BIOTECH PVT. LTD.

Job Description: AI Automation Specialist

Bengaluru, India  ·  www.nuvexabio.com  ·  hr@nuvexabio.com

Role- AI Automation Specialist

Department- Growth & Operations (Group AI Automation)

Reports to- Founder & CEO

Location- 2B, 2nd Floor, Above Bank of Baroda, Attibele–Sarjapura Road, Attibele, Bengaluru (office)

Employment type- Full-time

Experience- 2–5 years in automation, CRM or growth-ops roles (freelance/agency experience counts)

Compensation- Competitive; based on experience

Brands supported- RUGD MEN, SuperBeing Nutrition, Super 50+, Super Titans, Super Envi, AAurveda

Markets- India first; UAE, Saudi Arabia, Nigeria, Kenya and USA

About Nuvexa

Nuvexa Biotech is a Bengaluru-based, founder-led, multi-brand D2C health and wellness company with manufacturing in Hosur, Tamil Nadu. We run a lean team and deliberately lean on AI automation to do work that would normally need a much larger organisation. This role is central to that model: you will build and run the automated systems that capture, convert, serve and retain customers across all our brands and markets.

Role Purpose

Own the design, build, monitoring and continuous improvement of Nuvexa's customer-facing and internal automations: AI voice, WhatsApp and SMS agents, CRM pipelines, D2C commerce flows, ad tracking and reporting. The goal is simple: every lead answered in minutes, every order confirmed and tracked without manual effort, every customer reminded to reorder, and every rupee of ad spend measured correctly.

Key Responsibilities

1. Lead capture, qualification and speed-to-lead•    Build lead-intake flows from Meta Ads, Google Ads, website forms, marketplaces, WhatsApp click-to-chat and influencer links into a single CRM.

•    Route leads automatically by brand, market, product interest and intent; trigger first contact within 5 minutes.

•    Build email, SMS and WhatsApp nurture sequences for each brand and customer segment.

2. AI voice, WhatsApp and chat agents•    Design, prompt and deploy AI agents (Vapi, Retell, Synthflow or equivalent; OpenAI and Claude models) for enquiries, product guidance, order status, consultation booking and B2B/distributor lead qualification.

•    Build brand-specific knowledge bases (RAG) from approved product, ingredient, FAQ and policy content so agents answer only from verified information.

•    Set guardrails: agents must never diagnose, prescribe or make disease-treatment claims; health questions beyond approved scope escalate to a human or qualified expert.

•    Configure human handover, escalation rules and fallback flows; review transcripts weekly and improve prompts, scripts and accuracy.

•    Support multilingual agents: English and Hindi at minimum; Tamil, Kannada and Arabic as markets require.

3. D2C commerce and post-purchase automation•    Automate Shopify (or equivalent) flows: abandoned cart and checkout recovery, COD-to-prepaid conversion, COD order verification, order confirmation, shipping updates and delivery feedback.

•    Integrate payment gateways (e.g. Razorpay), shipping and 3PL platforms (e.g. Shiprocket) and marketplace order data (Amazon, Flipkart, quick-commerce) where APIs allow.

•    Build reorder reminders, subscription renewals, stack/bundle recommendations and win-back campaigns based on product consumption cycles.

•    Automate review and UGC requests, referral flows and loyalty triggers.

•    Reduce RTO (return-to-origin) and NDR losses through automated address confirmation and delivery follow-ups.

4. CRM and workflow systems•    Build and maintain pipelines, calendars, workflows and sequences in GoHighLevel and/or Zoho, with n8n, Make and Zapier for integrations via webhooks and APIs.

•    Keep CRM data clean: de-duplication, tagging standards, field mapping, lifecycle stages and consent status.

•    Automate internal operations: lead/order alerts to the team, daily summaries, task creation, influencer and distributor follow-ups, and HR/onboarding workflows where useful.

5. Ads tracking, attribution and reporting•    Implement and maintain Meta Pixel and Conversions API, Google Ads conversion tracking, GA4 and Google Tag Manager, including server-side events and UTM standards.

•    Build automated dashboards for leads, conversion rate, CAC, ROAS, repeat rate, agent performance and automation health.

•    Support the performance team with ad copy, offer tests and landing pages when needed.

6. Websites and landing pages•    Build and deploy landing pages, quizzes (e.g. "Find My Stack"), lead magnets and consultation-booking pages using no-code/low-code tools.

•    Ensure forms, pixels and integrations fire correctly on every page.

7. Compliance, data protection and messaging rules•    Follow India's Digital Personal Data Protection (DPDP) Act, 2023: consent capture, purpose limitation, opt-out and data-deletion requests.

•    Manage TRAI DLT registration and templates for SMS, WhatsApp Business API template approvals and opt-in rules, and US TCPA/CAN-SPAM rules for US campaigns.

•    Ensure every automated message and agent response follows FSSAI and advertising-standard rules for health and nutraceutical claims, using only approved claim language.

•    Store API keys and credentials securely; apply role-based access to tools.

8. Reliability, documentation and cost control•    Add error handling, retries, logging and failure alerts to every workflow; nothing critical should fail silently.

•    Maintain version-controlled backups of workflows and prompts; test changes before pushing live.

•    Write SOPs and handover documentation so any team member can understand, run or pause a system.

•    Track and optimise AI, telephony, messaging and SaaS costs per lead, per order and per conversation.

Key Performance Indicators

AreaKPISpeedFirst response to new lead within 5 minutes; 24×7 coverage via AI agentsConversionLead-to-order and consultation-booking conversion rates by brandRecoveryAbandoned-cart recovery rate; COD-to-prepaid conversion; RTO reductionRetentionReorder and subscription renewal rates; repeat-purchase rateAI agentsContainment rate, escalation accuracy, zero non-compliant health claimsTrackingConversion-event match quality; attribution accuracy across Meta and GoogleReliabilityWorkflow uptime; failures detected and fixed within agreed timeEfficiencyManual hours replaced by automation; cost per automated conversationRequired Skills and Experience

•    Hands-on experience building production automations in GoHighLevel, n8n, Make and/or Zapier, with webhooks and REST APIs.

•    Proven delivery of AI voice, WhatsApp or SMS agents for real businesses (Vapi, Retell, Synthflow or similar).

•    Strong prompt engineering with OpenAI and Claude models; understanding of knowledge bases, guardrails and hallucination control.

•    WhatsApp Business API integration through a BSP (e.g. Interakt, WATI, AiSensy, Gupshup) and SMS/email automation.

•    Meta Ads, Meta Pixel and Conversions API, plus Google Ads, GA4 and Google Tag Manager.

•    Working knowledge of JSON, API documentation and basic JavaScript or Python for custom code steps.

•    Comfort with Shopify or another e-commerce platform and its app/integration ecosystem.

•    Website and landing-page build and deployment; no-code SaaS or marketplace app experience.

•    Familiarity with Zoho, Odoo, Airtable and Google Workspace.

•    Requirements scoping, client/stakeholder onboarding, support and training of non-technical users.

•    Clear communication in English and Hindi; able to explain systems in plain language and document them well.

Good to Have

•    Experience in D2C, nutraceutical, FMCG, beauty or healthcare brands.

•    Self-hosting n8n (Docker, cloud VPS) and basic database skills (SQL, Supabase, PostgreSQL).

•    Marketplace and quick-commerce integrations (Amazon Seller Central, Flipkart, Blinkit, Zepto).

•    Experience with UAE, GCC, African or US campaigns and their messaging rules.

•    Tamil, Kannada or Arabic language skills.

•    Building multi-agent or agentic workflows that act across tools with human approval steps.

•    Content writing and basic design skills for ad creatives, scripts and documentation.

What Success Looks Like

First 30 days: Audit current funnels, tools and tracking across brands; fix broken pixels and events; launch the speed-to-lead flow for the priority brand.

First 90 days: Live WhatsApp and voice agents for at least two brands with approved knowledge bases and escalation; abandoned-cart, COD-verification and reorder flows running; one automated performance dashboard in use.

First 6 months: All six brands on a standard automation stack; documented SOPs for every system; measurable gains in response time, conversion, RTO and repeat purchase.

Working Style We Expect

Nuvexa is fast-paced, founder-led and execution-driven. We want someone who takes ownership end to end, ships quickly, measures results honestly and keeps improving systems after launch. Strong performers here grow into leadership roles as the group’s AI operations scale.

How to Apply

Send your resume, a portfolio of live automations or agents (Loom walkthroughs welcome) and references to hr@nuvexabio.com with the subject line "AI Automation Specialist – Your Name".