Senior Relationship Manager

In an Non-Banking Financial Company (NBFC), a Front Line Sales (FLS) role within a channel sales setup (such as Direct Sales, Agency, or Indirect/Intermediary channels like DSAs) is responsible for driving ground-level customer acquisition, managing partner relationships

Core Roles and Responsibilities

·      Customer

Acquisition & Sourcing:

o  Generate fresh leads through field visits, open-market canvassing, cold calling, and local promotional activities.

o  Source retail or corporate lending products (such as personal loans, business loans, home loans, or loan against property).

·      Channel

Partner Management:

o  Build and maintain strong working relationships with Direct Selling Agents (DSAs), local connectors, builders, or financial advisors.

o  Coordinate regularly with channel partners to drive steady deal flows and secondary referrals.

·      End-to-End

Deal Processing:

o  Manage the loan journey from initial login and documentation collection to credit underwriting coordination and final disbursement.

o  Counsel clients on product terms, eligibility, and repayment structures.

o   Portfolio Quality & Compliance:

o  Conduct preliminary KYC and basic financial/credit checks (such as verifying CIBIL standing) to ensure file hygiene.

o  Assist internal collections teams if early payment defaults or delinquency risks arise. [

·      Reporting

& Target Tracking:

o  Maintain daily sales reports, lead pipelines, and Market Information System (MIS) records.

o  Achieve assigned monthly or quarterly target volumes for sourcing and disbursal.

If you are preparing for an interview or writing a job description, tell me:

·      Which specific product line (e.g., housing finance, used vehicles, microfinance, or business loans)