Data Collection Executive

Designation: Field Market Research Executive – Real Estate

Department: Sales & Marketing

Company: Manju Groups

Reporting To: Senior Manager / AGM – Sales & Marketing

Work Location: Field-Based (Chennai and surrounding locations)

1. Job PurposeTo conduct field-level market research by visiting public places and interacting with individuals to collect basic customer information, understand their property-buying interests, financial capabilities and identify potential leads for Manju Groups' real estate projects.

1. 2. Roles & ResponsibilitiesVisit public places such as shopping malls, temples, parks, beaches, bus stands, railway stations, exhibitions and other high-footfall locations.
2. Approach people professionally and politely to introduce Manju Groups and explain the purpose of the survey.
3. Collect basic information from interested individuals, including:
4. 
   

• Name
• Contact Number
• Age Group
• Current Profession / Occupation
• Monthly Income Range
• Residential Location
• Property Ownership Status
• Interest in Purchasing Property (Yes / No / Maybe)
• Preferred Property Type (Plot / Flat / Villa / Commercial Property)
• Approximate Property Budget
• Expected Purchase Timeline

1. Identify individuals who are potential buyers of residential plots, apartments, villas and commercial properties.
2. Maintain accurate daily records of the information collected.
3. Enter all collected information into the company's prescribed Excel sheet, CRM or MMS system.
4. Submit daily field activity reports to the reporting manager.
5. Achieve the assigned daily and monthly data collection targets.
6. Coordinate with the telecalling and sales teams to transfer qualified leads for further follow-up.
7. Explore new public locations and identify areas with good potential for customer acquisition.

• 3. Daily Key Performance Indicators (KPIs)Number of locations visited per day.
• Number of people approached per day.
• Number of valid customer details collected.
• Number of potential property buyers identified.
• Number of qualified leads generated.
• Accuracy and completeness of customer information.
• Daily reporting and field attendance compliance.
• Good communication and interpersonal skills.
• Ability to approach and interact with strangers confidently.
• Basic knowledge of mobile applications, Excel and data entry.
• Willingness to travel extensively within assigned locations.
• Good convincing and customer interaction skills.
• Experience in field marketing, surveys or real estate sales will be an added advantage.
• 4. Important InstructionsEmployees must obtain the individual's consent before collecting or recording personal information.
• Customer information must be kept confidential and used only for authorised company purposes.
• Employees must not force anyone to participate in the survey.
• No misleading statements or false promises should be made to the public.
• Employees must follow the rules and permission requirements of the locations they visit.
• All collected data must be submitted to the company on a daily basis.

5. Expected OutcomeTo build a strong database of genuine prospective property buyers, understand the market's purchasing capacity and generate quality leads for the Manju Groups Sales & Marketing Department.