Digital Marketing Cum Graphic Designer

Hiring: Digital Marketing cum Graphic Designer

Company: Murugan Idli

Location: Corporate Office, T. Nagar, Chennai

Experience: 5+ Years

Employment Type: Full-Time | Work from Office

Salary: Competitive, based on experience and expertise

About Murugan IdliMurugan Idli is a well-established South Indian food brand known for its authentic flavours and quality dining experience. We are looking for a highly creative, experienced, and result-oriented Senior Digital Marketing & Graphic Designer to strengthen our brand identity, manage digital creatives, and drive engaging marketing campaigns across digital platforms.

Job Summary: The candidate will lead creative design, digital content production, social media marketing, video editing, and promotional campaign execution. The ideal candidate must have strong hands-on expertise in graphic design and digital marketing, a proven portfolio, and the ability to translate business objectives into impactful visual communication and measurable marketing results.

Key Responsibilities

1. Graphic Design & Brand Development

• Create premium-quality promotional posters, banners, brochures, menu cards, standees, flyers, and advertising materials.
• Design engaging creatives for Instagram, Facebook, YouTube, websites, and digital advertising campaigns.
• Develop creative concepts for new product launches, food promotions, festival campaigns, seasonal offers, and brand awareness initiatives.
• Maintain brand consistency across all marketing and communication materials.
• Prepare print-ready artwork and digital assets using professional design standards.

2. Digital Marketing & Campaign Management

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan and manage social media content calendars, campaign schedules, and promotional activities.
• Manage and optimise campaigns across Meta Ads, Instagram Ads, and Google Ads, as applicable.
• Monitor campaign performance, audience engagement, reach, impressions, conversions, and return on advertising spend.
• Identify opportunities to improve brand visibility, customer engagement, and online marketing performance.
• Prepare performance reports and recommend data-driven improvements.

3. Video Editing & Content Creation

• Create high-quality promotional videos, Instagram Reels, YouTube Shorts, and other short-form marketing content.
• Handle video editing, colour correction, transitions, subtitles, audio synchronisation, and visual effects.
• Coordinate food photography, product shoots, promotional shoots, and campaign content production.
• Develop creative concepts and storytelling approaches that showcase the brand and its products effectively.

4. Social Media & Brand Communication

• Oversee the creation and scheduling of social media content across relevant platforms.
• Ensure consistent brand messaging, visual quality, and timely campaign execution.
• Coordinate with internal teams and branch managers for promotional requirements and local marketing activities.
• Stay updated on digital marketing trends, social media algorithms, design trends, and competitor activities.

5. Team & Stakeholder Coordination

• Manage multiple creative assignments and prioritise work according to business requirements.
• Coordinate with management and marketing teams to understand campaign objectives and deliverables.
• Review creative assets for accuracy, quality, and brand compliance before publication.
• Maintain organised libraries of design files, video assets, templates, and campaign materials.
• Required Technical SkillsGraphic Design: Adobe Photoshop, Adobe Illustrator, Canva, and other relevant design tools.
• Video Editing: Adobe Premiere Pro, After Effects, CapCut, or equivalent professional tools.
• Digital Marketing: Meta Ads Manager, Google Ads, social media management, and campaign optimisation.
• Analytics: Social media insights, Google Analytics, campaign reporting, and performance measurement.
• Content Creation: Creative copywriting, visual storytelling, promotional content, and short-form video production.
• Eligibility CriteriaMinimum 5+ years of relevant professional experience in graphic design, digital marketing, creative content production, or a closely related role.
• Strong practical expertise in both graphic designing and digital marketing.
• Proven experience managing digital campaigns and producing high-quality creative content.
• Experience in restaurants, hospitality, FMCG, retail, food brands, or advertising agencies will be preferred.
• Strong creative thinking, communication, coordination, and project management skills.
• Ability to work independently, manage multiple projects, and meet strict deadlines.
• A strong portfolio of designs, videos, advertisements, and previous campaigns is mandatory.
• Performance ExpectationsDeliver high-quality creatives and campaigns within agreed timelines.
• Strengthen the brand's digital presence and visual identity.
• Improve campaign effectiveness through continuous optimisation.
• Maintain consistency across digital and offline promotional materials.
• Provide regular reports on campaign performance and key marketing metrics.

Application Process: Interested candidates should submit their updated resume and portfolio showcasing graphic design work, video-editing samples, and digital marketing campaigns.

Apply Now – Murugan Idli

Location: https://share.google/UN5RcnuKw8CRUB0UC - Corporate Office, T. Nagar, Chennai

Email: hrsupport@muruganidlishop.com

Contact: 7338996777