Digital Marketing Executive

We are looking for a creative and results-driven Digital Marketing Executive to develop and implement digital marketing strategies for our company. The candidate will be responsible for promoting residential and commercial properties, generating qualified leads, increasing brand awareness, managing digital platforms, and supporting the sales team in achieving business targets.

Roles and Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies to promote real estate projects and properties.
• Plan and implement online campaigns to increase brand visibility and generate potential customer enquiries.
• Identify target audiences based on location, budget, property type, and customer requirements.
• Monitor competitors and market trends to improve marketing performance.

2. Social Media Management

• Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
• Create and publish engaging content about property launches, project updates, site visits, amenities, and offers.
• Develop social media calendars, promotional posts, reels, videos, and property walkthrough content.
• Respond to customer comments, messages, and enquiries professionally.

3. Lead Generation and Management

• Generate qualified leads through digital marketing campaigns.
• Run paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Create targeted campaigns for apartments, villas, plots, commercial properties, and other real estate projects.
• Track enquiries and coordinate with the sales team for timely follow-ups.
• Monitor lead quality, cost per lead (CPL), conversion rates, and campaign performance.

4. Search Engine Optimization (SEO)

• Optimize the company's website to improve search engine rankings.
• Conduct keyword research related to real estate projects, property sales, and local property searches.
• Create SEO-friendly website content, landing pages, and property descriptions.
• Manage local SEO activities to improve visibility in location-based searches.

5. Website and Content Management

• Update website content with property details, project specifications, amenities, pricing, and location information.
• Create engaging blogs, project descriptions, landing pages, and promotional content.
• Ensure that property information, contact details, images, and enquiry forms are accurate and up to date.
• Work with designers, photographers, and video editors to develop high-quality marketing materials.

6. Paid Advertising and Campaign Management

• Plan, execute, and optimize paid advertising campaigns across Google, Facebook, and Instagram.
• Develop campaigns for new project launches, property sales, site visits, and promotional offers.
• Monitor advertising budgets and optimize campaigns to improve lead quality and return on investment.
• Conduct A/B testing of advertisements, creatives, headlines, and landing pages.

7. Analytics and Performance Reporting

• Monitor campaign performance using Google Analytics, Google Ads reports, Meta Ads Manager, and other relevant tools.
• Prepare weekly and monthly digital marketing performance reports.
• Analyze website traffic, lead generation, cost per lead, engagement, and conversion rates.
• Recommend improvements based on campaign data and business objectives.

8. Coordination with the Sales Team

• Coordinate with the sales team to understand project requirements and lead follow-up status.
• Share lead reports and campaign insights with the sales and management teams.
• Collect feedback on lead quality and customer preferences.
• Develop marketing campaigns to support site visits, property bookings, and sales conversions.

9. Brand Building and Online Reputation

• Maintain consistent branding across all digital marketing platforms.
• Promote the company's reputation through customer testimonials, project updates, and success stories.
• Monitor online reviews and respond to customer feedback professionally.
• Ensure that all marketing materials communicate accurate property details and approved project information.
• Required Skills and QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Experience in digital marketing, preferably in the real estate or property development industry.
• Knowledge of Google Ads, Meta Ads Manager, SEO, social media marketing, and lead generation.
• Experience with Canva or other graphic design tools is an advantage.
• Knowledge of website management, Google Analytics, tools.
• Strong communication, content creation, analytical, and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.

Key Performance Indicators (KPIs)

The employee's performance may be evaluated based on:

• Number of qualified leads generated.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Website traffic and search engine visibility.
• Social media reach, engagement, and follower growth.
• Number of site visits generated through digital campaigns.
• Lead-to-site-visit and lead-to-booking conversion rates.
• Advertising budget efficiency and return on ad spend (ROAS).
• Timely execution of marketing campaigns and submission of reports.