Field Marketing Executive

JD - Department & Designation : Sales (General Trade) & Sales Representative

Experience: Minimum 6 months in (FMCG)

Salary: Based on experience + Allowance

 Benefits: PF & ESI, Bonus & Gratuity

Sales Execution:

• Achieve monthly and daily secondary sales targets (both value and volume).
• Visit a minimum of 40 outlets per day, ensuring at least 50% conversion into productive calls (orders booked).
• Ensure product visibility, stock availability, and shelf space in all assigned outlets.
• Expand outlet base by onboarding new retail outlets monthly allocated areas.

Distributor & Retailer Management:

• Manage assigned distributors and ensure fulfillment of secondary orders (Minimum one Distributor to Max Three).
• Follow up with distributors to ensure timely stock availability and delivery to retailers.

Commercial Responsibilities:

• Adhere to company norms and monitor outstanding payments.

Reporting & Data Management:

• Maintain accurate daily call reports (DCRs), order data, and beat plans as per his MJP on using the designated mobile application.

Market Intelligence:

• Track competitor activities: pricing, promotions, and new product launches.

Marketing & Promotion:

• Ensure proper communication of schemes and new launches to retailers.

Required Skills & Attributes

• Strong communication and negotiation skills
• Territory knowledge and relationship with retailers
• Goal-oriented with a proven sales track record
• Familiarity with sales apps or DMS (Distributor Management System)
• Ability to work under pressure and manage daily field targets