Business Development Executive (BDE)

The Role 

This is a frontline, merchant-facing execution role. 

As Business Development Manager, you own merchant acquisition and activation in your assigned territory within Coimbatore. You identify merchants, pitch OnePe, get the device installed, and make sure the merchant is actively using it. You report to the City Business Head and are the face of OnePe on the ground. 

This role is for someone early in their sales career who wants to learn merchant-facing selling from the ground up, with a clear path to owning a city. 

What You Will Own 

• Identify and pitch to retail merchants in your assigned territory 
• Drive the full merchant acquisition cycle — from first pitch to device installation and activation 
• Demonstrate the OnePe device and explain the value it brings to merchant owners and staff 
• Coordinate installation and onboarding with the operations team 
• Ensure merchants are actively billing through the device after activation 
• Follow up on renewals and collections for your assigned merchants 
• Maintain a daily pipeline and activity report for the City Business Head 
• Build local relationships that support referrals and word of mouth 
• Resolve first-level merchant queries and escalate promptly when needed 

What We Are Looking For 

• 2 – 5 years in Fin Tech, SaaS, B2B sales, field sales, or merchant-facing roles 
• Comfortable with high-volume field work — most of the day is on the ground, not at a desk 
• Prior experience in fintech, POS, SaaS, or payments is a plus, not mandatory 
• Strong Tamil communication and working English 
• Self-motivated, target-driven, and comfortable with daily activity tracking 
• Two-wheeler and a valid driving license, required for field travel 

What You Get 

• Fixed + Performance Variable based on installs, activations, and collections 
• Fuel reimbursement for field travel 
• Direct mentorship from the City Business Head 
• A clear growth path — strong performers move into City Business Head roles as OnePe expands to new cities 
• Front-row seat to building a retail intelligence company from the ground up 

Before You Apply 

This is a field-heavy role based in Coimbatore, with no remote or hybrid option. This is an early-stage startup: priorities shift, targets are tracked daily, and the team is lean. In return, this role offers hands-on selling experience and a direct line of growth into city leadership.