Digital Marketing Intern

Job Description — Digital Marketing Intern

Position

Digital Marketing Intern

Role Overview

We are looking for a creative, proactive, and enthusiastic Digital Marketing Intern who is passionate about social media, content creation, digital marketing, and brand growth. The intern will work closely with our team to manage social media, research competitors, create engaging video content, and identify new ways to generate business through digital platforms.

Roles & Responsibilities

1. Content Creation & Video Shooting

• Create and shoot 8–10 short-form videos/Reels every month.
• Videos can be shot from home, outdoors, at the office, or any location suitable for the content.
• Research trending formats, hooks, sounds, topics, and concepts relevant to our target audience.
• Participate in ideation, scripting, shooting, and basic editing of videos.
• Ensure content is engaging, professional, and aligned with the brand image.
• Continuously experiment with new content formats to improve reach and engagement.

2. Competitor Research & Content Strategy

• Regularly research competitor brands and digital marketing agencies.
• Analyse what competitors are posting, including:
• Reels and video formats
• Content themes
• Creative concepts
• Captions and hooks
• Posting frequency
• Engagement strategies
• Offers and campaigns
• Identify successful content patterns and suggest what we should post and how we should present it.
• Provide new content ideas based on current trends and market opportunities.
• Maintain a simple competitor-content tracker and share actionable insights with the team.

3. Agency Social Media Management

• Handle the agency's Instagram and other relevant social media platforms.
• Plan and suggest monthly content calendars.
• Develop ideas for Reels, carousels, static posts, stories, educational content, case studies, and promotional content.
• Ensure the page remains active, professional, and consistent with the agency's branding.
• Monitor engagement, reach, followers, and other key performance metrics.
• Identify opportunities to improve the agency's social media presence and positioning.

4. Business Generation Through Social Media

• Think beyond likes and followers and focus on generating actual business through social media.
• Develop content ideas that attract potential clients for our digital marketing services.
• Identify potential customer segments and understand their pain points.
• Suggest strategies to convert social media visitors into enquiries and leads.
• Research potential businesses/brands that could become agency clients.
• Suggest DM, content, offer, and lead-generation strategies to increase enquiries.
• Track which content generates enquiries and recommend improvements accordingly.

5. Trends & Digital Marketing

• Stay updated with Instagram, Facebook, YouTube Shorts, and other relevant digital trends.
• Research trending Reels, formats, sounds, hooks, and content styles.
• Suggest innovative ways to increase organic reach and engagement.
• Keep track of changing social media algorithms and best practices.

6. Reporting & Performance Tracking

• Maintain a record of monthly content posted.
• Track important metrics such as:
• Reach
• Engagement
• Views
• Followers gained
• Profile visits
• Leads/enquiries
• Provide regular updates on content performance.
• Suggest actionable improvements based on the data.

Key Monthly Expectations

• 8–10 original videos/Reels
• Regular competitor research and actionable content ideas
• Consistent management of agency social media
• New ideas for generating leads and business through social media
• Monthly content planning
• Performance tracking and improvement suggestions

Skills Required

• Good understanding of Instagram and social media platforms
• Strong creative thinking and content ideation skills
• Basic video shooting and editing skills
• Good communication and presentation skills
• Understanding of social media trends
• Ability to research competitors and analyse content
• Proactive approach towards generating ideas and business
• Basic knowledge of Canva, CapCut, VN, or similar tools will be an advantage

Ideal Candidate

The ideal candidate is someone who doesn't wait for instructions for every task. We are looking for a person who can observe trends, identify opportunities, come up with new ideas, execute them, analyse the results, and continuously improve.

The goal is not just to manage social media — the goal is to use social media to build the agency's brand and generate business.