Digital Marketing Manager

Job Description

Position: Digital Marketing Manager

Company: Grow Stellar Sales & Distribution Pvt. Ltd.

Industry: Financial Services / Lending / Sales & Distribution

Location: New Delhi

Department: Marketing

Reporting To: Senior Management

Employment Type: Full-Time

Experience: 1–3 Years

About the Company

Grow Stellar Sales & Distribution Pvt. Ltd. is a rapidly growing financial services organization committed to delivering innovative lending and financial solutions through a strong distribution network. We specialize in Secured Loans, Unsecured Loans, Mortgage Solutions, Business Loans, Personal Loans, and Loan Against Property, while partnering with leading banks and financial institutions across India.

Job Summary

We are looking for a results-driven and experienced Digital Marketing Manager to lead and manage our digital marketing initiatives. The ideal candidate will be responsible for strengthening the company's digital presence, generating quality leads, driving customer acquisition, and supporting overall business growth through effective digital marketing strategies.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Plan, launch, manage, and optimize Google Ads, Meta Ads, and other paid advertising campaigns.

- Manage SEO, SEM, Social Media Marketing, Content Marketing, and Lead Generation activities.

- Monitor campaign performance, ROI, CPL, conversions, CAC, and other key marketing metrics.

- Conduct keyword research, audience targeting, competitor analysis, and market research.

- Manage and grow the company's social media presence across relevant platforms.

- Develop strategies to increase website traffic, engagement, leads, and conversions.

- Coordinate with creative and content teams for campaigns, advertisements, creatives, and promotional materials.

- Track website traffic, leads, conversions, and campaign performance using analytics tools.

- Prepare daily, weekly, and monthly marketing performance reports and provide actionable insights.

- Manage marketing budgets and ensure efficient utilization of advertising spend.

- Identify new digital channels, tools, and opportunities to improve lead generation and business growth.

- Stay updated with the latest digital marketing trends, platform updates, tools, and best practices.

- Work closely with the sales team to ensure effective lead generation, lead quality, and conversion.

Key Performance Indicators (KPIs)

- Lead Generation

- Cost Per Lead (CPL)

- Conversion Rate

- Return on Ad Spend (ROAS)

- Customer Acquisition Cost (CAC)

- Website Traffic & Engagement

- Campaign Performance

- Social Media Growth & Engagement

- Qualified Lead Volume

- Marketing ROI

- Lead-to-Sale Conversion

Eligibility Criteria

- Bachelor's/Master's degree in Marketing, Business Administration, Digital Marketing, or a related field.

- Proven experience in managing paid digital campaigns and lead-generation activities.

- Strong understanding of digital marketing strategies, analytics, and performance marketing.

- Experience in the Financial Services / Lending / BFSI industry will be an added advantage.

Required Skills

- Strong knowledge of Google Ads, Meta Ads, SEO, SEM, and Social Media Marketing.

- Hands-on experience with Google Analytics and Google Search Console.

- Strong understanding of performance marketing and lead-generation campaigns.

- Excellent analytical and problem-solving skills.

- Strong communication and project-management skills.

- Ability to manage multiple campaigns and meet deadlines.

- Data-driven approach with a strong understanding of marketing KPIs.

- Proficiency in MS Excel, PowerPoint, CRM, and marketing reporting tools.

- Strong understanding of audience targeting, campaign optimization, and competitor analysis.

Compensation

- Competitive Fixed Salary

- Annual Performance Bonus (as per company policy)

- Career Growth Opportunities

- Professional Learning & Development Opportunities

Why Join Grow Stellar Sales & Distribution Pvt. Ltd.?

- Opportunity to work with a fast-growing financial distribution company.

- Exposure to diverse digital marketing and lead-generation campaigns.

- Dynamic and performance-driven work environment.

- Opportunity to take ownership of digital marketing initiatives.

- Professional growth and career advancement opportunities.

- Performance-based earning potential.

Together We Grow, Together We Achieve.