Google Ads Specialist

Job Title: Google Ads Specialist – Lead Generation & Performance Marketing

Company: Web Tech Solutions

Location: New Delhi / Remote

Job Type: Full-time

Experience: 3+ years

Salary: ₹50,000 – ₹80,000 per month 

Working Days: Monday to Saturday

Market: USA

About the Role

Web Tech Solutions is looking for an experienced Google Ads Specialist to join our performance marketing team.

This is a hands-on role for someone who understands how to use Google Ads to generate real business leads, not just clicks and traffic.

You will be responsible for planning, launching, managing and improving Google Ads campaigns for businesses primarily targeting customers in the USA.

The right candidate should be comfortable working with campaign data, identifying problems, testing new strategies and taking ownership of campaign performance.

This is not a basic campaign management or reporting role. We are looking for someone who can independently manage campaigns and make decisions based on performance data.

Key Responsibilities

Google Ads Campaign Management

* Plan, create, launch and manage Google Ads campaigns for lead-generation clients.

* Manage Google Search campaigns with a strong focus on generating qualified leads and enquiries.

* Conduct keyword research and identify high-intent search terms relevant to each business.

* Build effective campaign, ad group and keyword structures based on search intent and business goals.

* Select appropriate keyword match types and continuously review search terms.

* Create and optimize responsive search ads, headlines and descriptions.

* Manage negative keywords and regularly remove irrelevant traffic.

* Optimize campaigns based on CPL, conversion rate, search terms, impression share, CPC and other important performance metrics.

Lead Generation & Performance Optimization

* Take ownership of lead volume, lead quality and cost per lead.

* Identify why campaigns are underperforming and take corrective action.

* Improve campaigns that generate clicks but fail to generate enquiries.

* Identify and reduce irrelevant or low-quality leads.

* Test different keywords, ads, bidding strategies, landing pages and campaign structures.

* Scale campaigns when performance is strong while maintaining lead quality and acceptable acquisition costs.

* Analyze campaign trends and make practical decisions instead of relying only on automated recommendations.

Conversion Tracking & Analytics

* Set up and verify Google Ads conversion tracking.

* Work with GA4, Google Tag Manager and conversion tracking systems.

* Understand tracking for lead forms, phone calls and other lead actions.

* Identify tracking issues that may affect campaign optimization and reporting.

* Where applicable, work with CRM and offline conversion data to improve lead-quality optimization.

USA Lead Generation

* Manage campaigns targeting customers across different locations in the USA.

* Understand local and high-intent search behavior.

* Build campaigns around the services, locations and customer intent of each client.

* Analyze search behavior and competitor activity to identify opportunities.

* Understand the difference between generating a lead and generating a qualified lead.

Reporting & Client Performance

* Monitor campaign performance regularly and identify opportunities for improvement.

* Prepare clear performance reports and explain what is working, what is not and what should be changed.

* Track important metrics such as CPL, CTR, CPC, conversion rate, impression share and lead quality.

* Communicate campaign updates, issues and optimization plans to the internal team.

* Maintain accurate campaign records and performance data.

Account Management

* Manage multiple Google Ads accounts simultaneously.

* Work independently and take ownership of assigned client campaigns.

* Coordinate with the landing page, content, design and development teams when required.

* Stay updated with changes in Google Ads, bidding, targeting, tracking and performance features.

* Follow Google Ads policies and maintain account quality.

What We Are Looking For

* 3+ years of hands-on experience with Google Ads.

* Strong experience with Google Search Ads and lead generation campaigns.

* Experience managing campaigns where the objective was generating enquiries, calls, appointments or leads.

* Good understanding of keyword research, search intent, match types and negative keywords.

* Strong understanding of Google Ads campaign optimization.

* Experience with conversion tracking, GA4 and Google Tag Manager.

* Ability to analyze campaign data and make independent optimization decisions.

* Experience managing multiple campaigns/accounts.

* Strong analytical and problem-solving skills.

* Good communication skills.

* Ability to work independently and take responsibility for campaign results.

* Experience with USA or other international markets will be an advantage.

You should be able to confidently explain:

* The largest Google Ads budget you have personally managed.

* Industries and businesses you have worked with.

* Typical CPL or CPA achieved.

* How you improved an underperforming campaign.

* How you identify poor-quality leads.

* How you decide which keywords to scale or stop.

* How you troubleshoot campaigns that receive clicks but generate few leads.

* How you have successfully reduced CPL or increased qualified leads.

Candidates with real campaign experience and measurable results will be preferred.

Performance Expectations

Within the role, you will be expected to:

* Maintain strong campaign performance and lead quality.

* Continuously identify opportunities to improve CPL and conversion rates.

* Take quick action when campaigns underperform.

* Maintain accurate conversion tracking.

* Make decisions based on data rather than assumptions.

* Manage assigned accounts without constant supervision.

* Meet agreed campaign and reporting deadlines.

* Clearly communicate problems and proposed solutions.

* Contribute ideas that can improve lead generation and client results.

Salary & Benefits

₹50,000 – ₹80,000 per month

Salary will depend on experience, campaign-handling ability and demonstrated results.

* Full-time position

* Remote work option

* Opportunity to work on USA-focused lead-generation campaigns

* Exposure to multiple industries and businesses

* Opportunity to work directly with a performance marketing team

* Growth opportunities based on performance and responsibility

Who Should Apply?

This role is best suited for someone who has personally managed Google Ads campaigns and wants to take greater ownership of performance.

If your experience is mainly limited to:

* Creating basic campaigns

* Following instructions

* Generating reports

* Managing very small budgets

* Only learning Google Ads

* General digital marketing without strong Google Ads experience