Performance Marketing

Location: Remote / Gurgaon (Hybrid)

Company: AstroShubh

About Us

AstroShubh is a technology-driven astrology platform with expert astrologers to provide personalized astrology, Vastu, and spiritual guidance services. We are looking for a data-driven Performance Marketer who can scale our customer acquisition and revenue through paid advertising channels.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across:
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• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• YouTube Advertising
• Other performance channels as required
• 
  
• Manage daily campaign budgets and ensure profitable ROAS.
• Build and optimize sales funnels for lead generation and direct conversions.
• Conduct audience research, targeting, retargeting, and lookalike audience creation.
• Analyze campaign performance and generate actionable insights.
• Coordinate with creative teams for ad copies, creatives, videos, and landing pages.
• Perform A/B testing on creatives, audiences, landing pages, and offers.
• Track and report KPIs including:
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• CPL (Cost Per Lead)
• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• Conversion Rate
• Revenue Generated
• 
  
• Set up and manage:
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• Meta Pixel
• Google Analytics 4
• Google Tag Manager
• Conversion APIs
• Event Tracking
• 
  

Required Skills

• 2+ years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience managing monthly ad spends of ₹1 lakh+.
• Strong understanding of funnels, attribution, tracking, and analytics.
• Ability to analyze data and optimize campaigns based on performance.
• Experience with lead generation and e-commerce campaigns.
• Excellent communication and reporting skills.

Preferred Qualifications

• Experience in Astrology, Spirituality, Education, Coaching, Healthcare, or D2C brands.
• Familiarity with CRM tools, WhatsApp automation, and marketing automation platforms.
• Experience scaling campaigns from ₹1 lakh to ₹10 lakh+ monthly spend.

Key Performance Indicators (KPIs)

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• ROAS
• Revenue Growth
• Funnel Conversion Rate

Compensation

• Fixed Salary: As per experience
• Performance Bonus based on ROAS and revenue targets
• Growth opportunities in a rapidly expanding digital-first brand