Event Planner / Manager

NKB HoReCa CONSUMER PRIVATE LIMITEDPosition: Event Planner / Event & Activation ManagerDepartment: Marketing & Brand Development

Industry: FMCG / Food & Consumer Products

Location: Greater Noida / Delhi-NCR

Employment Type: Full-Time

Experience: 2–5 Years

Education: MBA/PGDM – Marketing, Event Management, Mass Communication or related field preferred

About the RoleNKB HoReCa Consumer Private Limited is looking for a creative, energetic and result-oriented Event Planner / Event & Activation Manager to plan and execute consumer-facing events, brand activations and promotional campaigns for our upcoming Retail Consumer Pack Products and Diwali Gifting Product Range.

The candidate will be responsible for creating strong consumer engagement through Modern Trade Activations, Residential Society Events, Diwali Gifting Campaigns, Product Launches, Sampling Activities, Exhibitions and PR-led Brand Activities.

• Key ResponsibilitiesPlan and execute consumer-facing events and brand activation campaigns.
• Develop event concepts aligned with brand positioning and sales objectives.
• Plan Diwali gifting promotions, consumer engagement activities and product launches.
• Coordinate promotional activities across Modern Trade outlets, malls, societies and retail locations.
• Plan product sampling, demonstrations, kiosks, stalls and consumer engagement activities.
• Coordinate with vendors, agencies, promoters, event partners and internal teams.
• Manage event budgets, timelines, manpower and execution requirements.
• Ensure proper branding, product visibility and display at events.
• Generate consumer leads and support sales conversion through events.
• Coordinate with the Sales Team to convert event-generated enquiries into sales.
• Collect consumer feedback and market insights.
• Prepare event reports, photographs, attendance/footfall data and ROI reports.
• Monitor competitor events, activations and promotional campaigns.
• Key SkillsEvent planning & execution
• Brand activation
• Consumer engagement
• Retail marketing
• Modern Trade activation
• Vendor & agency management
• Excellent communication and negotiation
• Team coordination
• Budget management
• Creative campaign planning
• Strong execution and follow-up skills

Ideal CandidateThe ideal candidate should be creative, highly organised, field-oriented and commercially focused, with the ability to convert events and consumer activities into measurable brand awareness, customer leads and sales opportunities.

• Performance ParametersNumber and quality of events executed
• Consumer footfall and engagement
• Leads generated
• Sales generated through activations
• Brand visibility
• Campaign execution quality
• Event ROI
• Vendor and team management

Career OpportunityThe selected candidate will have the opportunity to work on the development and launch of an expanding Retail Consumer Product and Diwali Gifting portfolio, with exposure to brand building, consumer marketing, Modern Trade and B2C business development.

NKB HoReCa CONSUMER PRIVATE LIMITEDPosition: Public Relations & Consumer Relations ManagerDepartment: Marketing / Brand Development

Industry: FMCG / Food & Consumer Products

Location: Greater Noida / Delhi-NCR

Employment Type: Full-Time

Experience: 2–6 Years

Education: MBA/PGDM – Marketing, PR, Mass Communication or related field preferred

About the RoleNKB HoReCa Consumer Private Limited is seeking an energetic and communication-focused Public Relations & Consumer Relations Manager to strengthen the company's relationship with consumers, retail partners, communities and external stakeholders.

The role will focus on building consumer awareness and engagement for our Retail Consumer Pack Products and Diwali Gifting Product Range through PR activities, consumer campaigns, society engagement, retail promotions and brand communication.

• Key ResponsibilitiesDevelop and execute PR and consumer engagement plans for product launches and campaigns.
• Build relationships with residential societies, community groups, retail partners and relevant stakeholders.
• Plan PR activities around Diwali gifting and other seasonal campaigns.
• Coordinate consumer engagement programs, society activities and promotional events.
• Support product launches and new retail product introductions.
• Develop communication plans to create awareness and product visibility.
• Coordinate with event agencies, PR agencies, influencers and promotional partners.
• Manage consumer enquiries, feedback and brand communication.
• Identify opportunities for local media, community and promotional coverage.
• Support influencer and social engagement initiatives.
• Coordinate with the Sales and Brand Teams for consumer lead generation.
• Monitor market sentiment, competitor activities and consumer preferences.
• Prepare PR activity reports and campaign performance reports.
• Key SkillsExcellent verbal and written communication
• Public relations
• Consumer relationship management
• Event & activation coordination
• Community engagement
• Brand communication
• Influencer coordination
• Negotiation and networking
• Presentation skills
• Strong interpersonal skills

Ideal CandidateThe ideal candidate should be confident, presentable, well-connected and highly effective in communication, with the ability to build relationships with consumers, communities, retail partners and external agencies.

Experience in FMCG, Retail, Food Products, Consumer Brands, Events, PR or Marketing will be preferred.

• Performance ParametersConsumer engagement
• PR activities executed
• Brand visibility generated
• Community/society partnerships
• Consumer leads generated
• Campaign reach
• Quality of external relationships
• Customer feedback and engagement

Career OpportunityThe candidate will work closely with the Marketing and Brand Development Team on the launch and growth of upcoming Retail Consumer Pack Products and Diwali Gifting Products, providing strong exposure to consumer marketing, PR, retail activation and brand building.