Digital Marketing Specialist

Digital Marketing Executive – Real Estate

Company Name: NA SKYLINE PRIVATE LIMITED

Job Title: Digital Marketing Executive

Department: Marketing & Sales

Industry: Real Estate

Employment Type: Full-Time

Job Location: Greater Noida West, Uttar Pradesh

Experience: Freshers to 2 Years

About the Company NA SKYLINE PRIVATE LIMITED is a real estate company focused on providing property-related solutions and building strong customer relationships. We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to strengthen our online presence, generate quality leads, and support business growth through digital marketing strategies.

Job Summary The Digital Marketing Executive will be responsible for managing the company's digital platforms, executing online marketing campaigns, generating property-related leads, creating engaging content, and improving brand visibility across digital channels.

Key Roles & Responsibilities:-

1. Social Media Management

• Manage and maintain the company's social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
• Create and publish engaging posts, reels, stories, property listings, and promotional content.
• Develop a consistent social media content calendar.
• Monitor engagement, audience growth, and brand visibility.

2. Lead Generation & Performance Marketing

• Plan and execute digital campaigns to generate qualified property leads.
• Manage advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Monitor campaign performance, cost per lead (CPL), and lead conversion rates.
• Coordinate with the sales team to improve lead quality and follow-up efficiency.

3. Content Creation & Branding

• Create attractive marketing creatives, banners, videos, and promotional materials.
• Write engaging captions, ad copies, property descriptions, and marketing content.
• Maintain consistent brand identity across digital platforms.
• Coordinate with designers, video editors, and external agencies when required.

4. Website & SEO Management

• Assist in website updates and property listing management.
• Implement basic Search Engine Optimization (SEO) techniques.
• Conduct keyword research and improve website visibility on search engines.
• Monitor website traffic and digital campaign analytics.

5. Analytics & Reporting

• Track social media insights, campaign performance, website traffic, and lead generation.
• Prepare weekly and monthly digital marketing reports.
• Identify opportunities to improve campaign performance and marketing ROI.
• Stay updated with the latest digital marketing trends and tools.
• Required Skills & QualificationsBachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field is preferred.
• Basic understanding of social media marketing and online advertising.
• Knowledge of Meta Ads, Google Ads, SEO, and Google Analytics is an advantage.
• Familiarity with Canva, video editing tools, and content creation is preferred.
• Strong written and verbal communication skills.
• Creative thinking, analytical ability, and attention to detail.
• Ability to manage multiple tasks and meet deadlines.
• Interest in real estate marketing and lead generation.
• Preferred Candidate ProfileCreative, proactive, and enthusiastic about digital marketing.
• Willingness to learn new tools, platforms, and marketing strategies.
• Understanding of customer behaviour and online marketing trends.
• Ability to work collaboratively with sales and management teams.
• Candidates with practical experience in real estate digital marketing will be preferred.
• Key Performance Indicators (KPIs)Quality and quantity of leads generated.
• Cost per lead and advertising campaign performance.
• Social media reach, engagement, and follower growth.
• Website traffic and search visibility.
• Timely execution of marketing campaigns.
• Contribution to brand awareness and business growth.
• What We OfferOpportunity to work in the growing real estate sector.
• Professional development and practical marketing exposure.
• Opportunity to contribute creative ideas and marketing strategies.
• A collaborative and growth-oriented work environment.