Merchandiser

JOB DESCRIPTION

Merchandiser – Handicrafts, Home Décor & Soft Goods (Export)Company Name: Lord Krishna Handicrafts Exports

Location: Greater Noida, Uttar Pradesh

Department: Merchandising / Export / Business Development

Job Type: Full-Time

Experience: 2–5 Years Preferred

Salary: As per experience and interview

Industry: Handicrafts Manufacturing, Home Décor, Soft Goods & Export

1. Job Summary We are looking for a proactive, creative and business-oriented Merchandiser with experience in handicrafts, home décor and soft goods for the export market. The candidate will be responsible for managing buyer requirements, developing new products, coordinating samples, costing, sourcing materials, following up on production and shipments, and supporting business development.

The ideal candidate should have strong product knowledge, excellent communication skills, commercial understanding and the ability to identify new business opportunities, improve profit margins and build long-term relationships with international buyers.

2. Key Responsibilities

. Product Development & Merchandising

• Develop innovative products in handicrafts, home décor and soft goods according to current market trends and buyer requirements.
• Coordinate product design, sampling, material selection, colours, sizes, finishes and packaging.
• Prepare product catalogues, mood boards, product presentations and sample collections.
• Work with the design, sourcing, production and quality teams to develop commercially viable products.
• Suggest new collections for seasonal launches, festivals, retail trends and international trade fairs.

B. Handicrafts & Home Décor Product Knowledge

The candidate should have knowledge of products such as:

• Wooden handicrafts, decorative accessories and sculptures.
• Metal décor, candle holders, lanterns and wall décor.
• Tabletop accessories, trays, bowls, planters and decorative objects.
• Mirrors, photo frames, clocks and wall hangings.
• Ceramic, glass and mixed-material decorative products.
• Storage baskets, decorative boxes and gift items.

C. Soft Goods Product Knowledge

The candidate should understand products such as:

• Cushion covers, pillow covers and decorative cushions.
• Table runners, placemats, tablecloths and napkins.
• Curtains, throws, blankets and bed linen.
• Fabric bags, tote bags, pouches and shopping bags.
• Aprons, kitchen textiles and other home furnishing products.
• Cotton, linen, jute, canvas and other woven or blended fabrics.

D. Buyer Communication & Export Order Management

• Communicate professionally with domestic and international buyers through email, calls and online meetings.
• Understand buyer specifications, product requirements, target prices, order quantities and delivery schedules.
• Prepare quotations, product offers, costing sheets, order confirmations and sample submissions.
• Follow up on purchase orders, approvals, production progress, inspections and shipment schedules.
• Coordinate with the shipping and documentation teams to ensure timely dispatch and accurate export paperwork.
• Maintain buyer records, order trackers, product specifications and correspondence.

E. Costing, Pricing & Profitability

• Prepare accurate product costing, including raw materials, labour, finishing, packaging and other applicable costs.
• Calculate export quotations and recommended selling prices based on company pricing policies.
• Negotiate prices with suppliers while maintaining product quality.
• Identify opportunities to reduce costs, minimize wastage and improve gross margins.
• Review order profitability and highlight commercial risks before order confirmation.

F. New Business Development & Sales Growth

• Research potential international buyers, importers, wholesalers, retailers and private-label brands.
• Support the development of new buyer accounts and long-term business relationships.
• Identify new product categories, market segments and export opportunities.
• Prepare professional product presentations, catalogues, quotations and buyer proposals.
• Follow up on inquiries, samples, quotations and repeat orders to improve conversion rates.
• Assist with trade fair preparation, buyer meetings and collection launches.
• Work with management to achieve monthly and annual sales targets.

G. Production & Quality Coordination

• Coordinate with production, sourcing, quality control and packaging teams.
• Ensure products meet approved samples, buyer specifications and agreed quality standards.
• Monitor production timelines and resolve delays or quality issues.
• Coordinate inspections, packing requirements, labeling and carton markings.
• Maintain accurate order status reports and escalate potential shipment delays.
• 3. Required Skills & Qualifications Graduate in Fashion Design, Textile Design, Merchandising, Business Administration or a related field preferred.
• 2–5 years of relevant experience in export merchandising, handicrafts, home décor or soft goods.
• Strong knowledge of product development, sampling, costing and order execution.
• Good understanding of export buyers, pricing, production planning and shipment coordination.
• Excellent written and verbal communication skills in English.
• Proficiency in MS Excel, MS Word, PowerPoint and email communication.
• Ability to prepare product presentations, costing sheets, order trackers and reports.
• Strong negotiation, follow-up, problem-solving and time-management skills.
• Commercial mindset with the ability to identify opportunities for business growth.

4. Performance Indicators (KPIs)Performance will be assessed through measurable business outcomes, including:

1. New qualified buyer inquiries and buyer accounts developed.
2. Conversion rate of inquiries and quotations into confirmed orders.
3. Sales revenue and gross profit contribution.
4. Timely development and submission of samples.
5. On-time production completion and shipment performance.
6. Accuracy of costing, quotations and order documentation.
7. Buyer satisfaction, repeat orders and relationship development.
8. Reduction in avoidable production errors, rework and material wastage.

5. Reporting Structure Reports To: Merchandising Manager / Export Manager / Management

Coordinates With: Design, Sourcing, Purchase, Production, Quality Control, Accounts, Packaging, Shipping and Logistics.

6. Ideal Candidate Profile We seek a result-oriented professional who combines creative product development with commercial and business-development skills. The candidate should be capable of managing orders independently, understanding buyer expectations, maintaining delivery commitments and contributing to the company's long-term growth in the domestic and international export markets.

Company: Lord Krishna Handicrafts Exports

Location: Greater Noida, Uttar Pradesh

Salary and benefits will be discussed based on the candidate's experience, skills and suitability for the role.