Digital Marketing Executive

We are looking for a performance-driven Digital Marketer who can manage and grow our presence across e-commerce marketplaces, quick-commerce platforms, social media, and organic search.

The candidate should be comfortable handling day-to-day marketplace operations as well as planning campaigns, improving product visibility, analysing performance, coordinating creatives, and driving sales and customer acquisition.

Key ResponsibilitiesMarketplace Management

Manage and optimise product listings across platforms such as Amazon, Flipkart, BigBasket and other relevant marketplaces.

Create and optimise product titles, descriptions, bullet points, backend keywords, images, A+ content and category placement.

Monitor sales, traffic, conversion rates, inventory availability, ratings and reviews.

Plan and manage marketplace advertising campaigns including sponsored product and keyword campaigns.

Track advertising metrics such as ROAS, ACOS, CTR, CPC, conversion rate and sales growth.

Coordinate offers, promotions, deals and platform campaigns.

Monitor competitors, pricing, rankings and category trends.

Work closely with operations and inventory teams to avoid stock-outs and listing issues.

Quick Commerce Management

Manage brand presence and performance across platforms such as:

BlinkitSwiggy InstamartZeptoBigBasket / BB NowOther quick-commerce platforms

Monitor product availability, store/warehouse coverage and SKU performance.

Coordinate new product listings and city/location expansion.

Plan platform promotions, banners, discounts and sponsored campaigns.

Analyse SKU-wise and city-wise sales performance.

Track metrics including impressions, clicks, conversions, advertising spend, ROAS and sales.

Identify opportunities to improve discoverability and increase orders.

Social Media Marketing

Manage social media platforms including Instagram, Facebook, YouTube and LinkedIn, wherever relevant.

Create monthly social media calendars.

Develop ideas for:

Reels

Stories

Posts

Carousels

UGC content

Product campaigns

Festival campaigns

Educational content

Write engaging captions, hooks, CTAs and hashtags.

Coordinate with designers, photographers, influencers and video creators.

Track engagement, reach, follower growth, profile visits, leads and conversions.

Identify trending content formats, sounds and relevant opportunities.

Support influencer and creator collaborations.

SEO & Website Growth

Conduct keyword research for commercial and informational keywords.

Optimise website pages, product pages and blogs for search engines.

Handle:

On-page SEO

Meta titles

Meta descriptions

Heading structure

Internal linking

Image alt text

Product SEO

Blog SEO

Local SEO

Create and optimise SEO-focused blogs and landing pages.

Monitor keyword rankings, impressions, clicks and organic traffic.

Identify technical SEO issues and coordinate with the website/development team for fixes.

Work on link-building and off-page SEO opportunities.

Use tools such as Google Search Console, Google Analytics and keyword research platforms to monitor performance.

Performance MarketingPlan and manage digital advertising campaigns where required, including:

Meta AdsGoogle AdsMarketplace AdsQuick-Commerce Ads

Monitor advertising budgets and campaign profitability.

Continuously test creatives, audiences, keywords and offers.

Prepare weekly and monthly performance reports.

Recommend actions based on data rather than only reporting metrics.

Reporting & AnalyticsPrepare weekly and monthly reports covering:

Marketplace sales

Quick-commerce sales

Advertising performance

Social media growth

Website traffic

SEO rankings

Conversion rates

ROAS

Customer acquisition metrics

Identify what is working, what is underperforming and the corrective action required.

Required SkillsStrong understanding of marketplace and e-commerce marketing.

Hands-on knowledge of Amazon, Flipkart, BigBasket or similar platforms.

Understanding of Blinkit, Instamart, Zepto or quick-commerce platforms will be highly preferred.

Good knowledge of SEO and keyword research.

Strong understanding of Instagram and short-form video content.

Knowledge of Meta Ads and Google Ads.

Comfortable working with Excel / Google Sheets and performance data.

Good written communication and copywriting skills.

Ability to coordinate simultaneously with multiple agencies, designers, platform teams and internal departments.

Should be proactive, organised and strongly focused on measurable results.

Preferred Experience2–5 years of experience in digital marketing, e-commerce or performance marketing.

Experience working with a D2C, FMCG, food or consumer brand will be preferred.

Experience managing both marketplace sales and digital marketing campaigns is an advantage.

Key KPIsThe candidate's performance will be evaluated on:

Marketplace sales growthQuick-commerce sales growthROAS and advertising efficiencyMarketplace ranking and visibilityConversion rate improvementOrganic website trafficKeyword ranking improvementSocial media reach and engagementFollower and audience growthLead / order generationCampaign execution qualityTimely reporting and optimisation

Ideal CandidateWe are looking for someone who does more than post content or run ads.

The ideal candidate should be able to understand the complete digital customer journey — from someone discovering the brand on Instagram or Google, to searching for the product on Amazon, Blinkit, Instamart or the website, and finally converting into a paying customer.

The person should be commercially focused, data-driven, creative and execution-oriented, with a strong understanding of how digital marketing contributes directly to sales.