Digital Marketing Manager

Digital Marketing Manager – Real Estate

Location: Gurgaon

Experience: 8–10+ Years

Industry: Real Estate

Employment Type: Full-Time

Job Overview

We are looking for a result-oriented Digital Marketing Manager with 8–10+ years of experience, preferably in the real estate industry, to lead and execute end-to-end 360° digital marketing strategies.

The ideal candidate should have strong hands-on expertise in SEO, PPC, Meta Ads, Google Ads, LinkedIn Ads, WhatsApp Marketing, Email Marketing, Taboola, lead generation, analytics, and AI-powered marketing tools.

The candidate will be responsible for driving website traffic, organic rankings, qualified leads, brand visibility, and overall digital marketing ROI for real estate projects.

Key Responsibilities

• Develop and execute 360° digital marketing strategies aligned with business and revenue objectives.
• Plan, execute, and optimize Google Ads (Search & Display), Meta Ads, LinkedIn Ads, and Taboola campaigns.
• Develop and manage WhatsApp marketing campaigns, automation, broadcasts, and lead engagement.
• Plan and execute Instagram and Facebook advertising campaigns for lead generation and brand awareness.
• Manage Email Marketing campaigns, including database segmentation, automation, campaign execution, and performance analysis.
• Develop and execute comprehensive SEO strategies for real estate websites and microsites.
• Manage On-Page, Off-Page, Technical, Local SEO, and Content Optimization activities.
• Identify ranking opportunities, resolve technical SEO issues, and improve organic traffic and high-intent lead generation.
• Plan and optimize PPC campaigns with a strong focus on ROI, CPL, conversions, and lead quality.
• Develop SMO strategies to improve brand visibility, engagement, and online presence.
• Use Google Analytics and Google Search Console to monitor website performance, conversions, traffic, and campaign effectiveness.
• Use SEMrush for keyword research, competitor analysis, site audits, backlink monitoring, and SEO performance tracking.
• Leverage AI-powered marketing tools for content creation, audience targeting, campaign optimization, lead analysis, and automation.
• Stay updated with the latest AI technologies, digital marketing trends, advertising platforms, algorithms, and industry best practices.
• Lead and manage the digital marketing team by assigning responsibilities, reviewing performance, mentoring team members, and ensuring timely execution.
• Collaborate with content, creative/design, sales, and leadership teams to achieve business objectives.
• Track and report key performance metrics, including traffic, rankings, leads, CPL, conversions, and ROI, and provide actionable insights to management.

Required Skills & Expertise

• Strong hands-on experience in Meta Ads (Instagram/Facebook Ads).
• Excellent knowledge of Google Ads – Search & Display.
• Experience with LinkedIn Ads and Taboola.
• Strong expertise in WhatsApp Marketing & Automation.
• Practical knowledge of AI-powered marketing tools.
• Advanced knowledge of SEO with proven experience in ranking real estate websites and microsites.
• Strong understanding of Technical, On-Page, Off-Page, Local SEO, and Content SEO.
• Mandatory hands-on experience with Google Analytics and Google Search Console.
• Strong practical experience with SEMrush.
• Strong understanding of PPC campaign structure, optimization, budget management, conversion tracking, and ROI improvement.
• Excellent team management and leadership skills.
• Strong analytical, strategic thinking, problem-solving, and execution skills.
• Excellent communication and stakeholder management abilities.

Mandatory Experience

• 8–10+ years of overall digital marketing experience.
• Prior experience working with a real estate company or managing digital marketing campaigns/projects specifically for the real estate industry is mandatory.
• Proven track record of generating quality leads, improving organic rankings, and delivering measurable digital marketing results.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Relevant digital marketing certifications will be an added advantage.