Digital Marketing Manager

Job Title: Digital Marketing & Performance Marketing Manager

Experience: 3–6 Years

Employment Type: Full-Time

Location: Udyog Vihar, Phase 5

Industry: EV Charging

Job Overview

We are looking for a hands-on Digital Marketing & Performance Marketing Manager who can independently manage the company's complete digital marketing function, including performance marketing, lead generation, SEO, GEO, social media, analytics, and growth.

Key Responsibilities

• Develop and execute the company's end-to-end digital marketing strategy.
• Plan, launch, and optimise Google Ads, Meta Ads, and other paid campaigns.
• Drive qualified leads through paid, organic, social media, and other digital channels.
• Manage SEO, GEO, keyword research, competitor analysis, and organic growth.
• Manage GA4 and Google Search Console to track traffic, leads, conversions, and campaign performance.
• Develop and optimise landing pages and conversion funnels.
• Plan and scale UGC-based ads and continuously test creatives, audiences, and messaging.
• Manage social media strategy, content, engagement, and audience growth.
• Identify and manage influencer collaborations for brand awareness and lead generation.
• Track and optimise CPL, CAC, CTR, CPC, CPA, ROAS, ROI, and conversion rates.
• Stay updated with Google, Meta, SEO, AI/GEO, and digital marketing trends.

Required Skills

• Strong hands-on experience with Google Ads & Meta Ads.
• Strong knowledge of SEO, GEO, and organic growth.
• Working knowledge of GA4 and Google Search Console.
• Proven experience in lead generation and performance marketing.
• Strong understanding of marketing funnels and conversion optimisation.
• Experience with UGC ads, social media, and influencer marketing.
• Strong analytical, copywriting, and campaign optimisation skills.
• Ability to independently manage campaigns with minimal supervision.
• Strong ownership and cross-functional coordination skills.

Must-Have

Google Ads | Meta Ads | SEO | GEO | GA4 | Lead Generation | UGC Ads | Social Media | Influencer Marketing | Analytics | Conversion Optimisation | Performance Marketing | ROI

Preferred Experience

Experience in EV, automotive, energy or technology will be preferred.