Digital Marketing Executive

Company: Shyamala Automotive / UDAY The Rise

Industry: Automobile Spare Parts – 2W & 3W

Job Type: Full Time

Location: Hyderabad

Experience: 1–3 Years

About the Role:

We are looking for a creative and results-driven Digital Marketing Executive to handle the digital marketing activities of our automobile spare parts business and brand UDAY The Rise.

The ideal candidate should have strong knowledge of Instagram, Facebook, YouTube, Reels, content creation, paid advertising and lead generation. Experience in the automobile/spare-parts industry is an added advantage.

• Key ResponsibilitiesManage and grow our Instagram, Facebook and YouTube accounts.
• Plan and execute Reels, videos, product posts and promotional content.
• Develop monthly social media content calendars.
• Create engaging content around automobile spare parts, mechanics, retailers and auto owners.
• Handle Instagram/Facebook paid advertising campaigns.
• Generate quality leads for dealers, retailers and distributors.
• Monitor social media performance and provide regular reports.
• Research current social media trends and implement new content ideas.
• Coordinate with the video/content team for shooting and editing requirements.
• Write captions, hooks, ad copies and promotional content.
• Improve brand awareness and online presence of UDAY The Rise.
• Track competitors and identify new digital marketing opportunities.
• Manage campaigns within the assigned marketing budget.
• Required SkillsGood knowledge of Instagram & Facebook Marketing
• Strong understanding of Instagram Reels and short-form video content
• Knowledge of Meta Ads / Facebook Ads
• Basic knowledge of Google Ads and YouTube marketing
• Good content-writing and communication skills
• Ability to understand social media analytics and insights
• Creative thinking and ability to generate new content ideas
• Basic knowledge of Canva / Photoshop / video editing is preferred
• Knowledge of AI content creation tools is an added advantage

• Preferred Candidate1–3 years of experience in Digital Marketing
• Experience handling a business/brand social media account
• Automotive, automobile spare parts or B2B marketing experience is a plus
• Should be comfortable working with video content and field-based marketing
• Candidates who can understand Telugu + English are preferred

What We ExpectWe are looking for someone who doesn't just post content, but can actually help us grow the brand, increase reach, generate leads and build a strong digital presence.

Salary: ₹25,000 – ₹30,000 per month (depending on experience and skills)

Apply if you are passionate about Digital Marketing, Social Media and Content Creation and want to grow with an expanding automobile spare-parts brand.