YouTube Growth Manager (Healthcare)

We are seeking a data-driven, creative YouTube Growth Manager to our cancer treatment hospitals. Your primary mandate is to take our pre-finished testimonials, health topics are strategically position them to dominate the YouTube algorithms. You will own the channel strategy, optimization, metadata, and performance analytics to turn our creative assets into a highly viewed digital brand.

Core Responsibilities:

SEO & Metadata Optimization: Conduct rigorous keyword research tailored to kids' search behaviours and parental co-viewing patterns. Write highly optimized, compelling titles, descriptions, and tag structures.

Visual Strategy Execution: Conceptualize high-CTR, vibrant, and policy-compliant thumbnail concepts. Collaborate directly with our design team to ensure visual branding is click-worthy for young audiences.

Algorithm & Compliance Navigation: Stay ahead of the strict YouTube DMR Act guidelines. Ensure all content distribution strategy fully adheres to platform rules while maximizing organic reach.

Competitor & Trend Analysis: Monitor top-tier healthcare YouTube channels for extract formatting trends, audio trends, runtime preferences, and content gaps.

A/B Testing & Iteration: Continuously run split tests on thumbnails, titles, and video sequencing (playlists, end screens) to improve CTR and Average View Duration (AVD).

Analytics & Reporting: Convert complex YouTube Analytics data into actionable creative insights for the production team (e.g., pointing out exactly where retention drops so the editing team can adjust pacing).

Required Qualifications & Skills:

Experience: 6-10 years of dedicated YouTube growth experience as specifically managing channels categorized as healthcare sector channels.

Proven Track Record: Portfolio or case studies showing clear channel growth (e.g., growing a channel to 100k+ subscribers or driving millions of organic views).

Tools Mastered: Expert proficiency in YouTube Analytics, VidIQ / TubeBuddy, and keyword research tools.

Strategic Mindset: Deep understanding of how standard YouTube differs from the audience ecosystem and its algorithmic traffic sources (Suggested Videos vs. Search).