Digital Marketing Executive

About Clear Title Property:

At Clear Title Properties, we believe in keeping real estate “As Transparent as a Mother’s Love.” As a growing real estate startup, our philosophy is simple: the buyer should win. We don’t begin with what we have to sell; we begin with what is right for the customer. We are committed to building trust, maintaining transparency, and helping customers make informed property decisions.

About the Role:

We are looking for a results-driven Digital Marketing Executive with hands-on performance marketing experience to join our growing real estate startup. The ideal candidate will be responsible for planning, executing, and optimizing paid digital campaigns across Google Ads and Meta Ads to generate high-quality leads, improve campaign performance, and support business growth.

This role is ideal for someone who understands lead generation, campaign optimization, audience targeting, and performance analytics, preferably within the real estate or other lead-driven industries.

Key Responsibilities:

• Performance Marketing: Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Lead Generation: Develop and optimize campaigns to generate high-quality leads for real estate projects and business offerings.
• Campaign Optimization: Monitor campaign performance and optimize targeting, creatives, bidding strategies, placements, and budgets to improve results.
• Budget Management: Allocate and manage advertising budgets efficiently to achieve lead generation and cost-per-lead (CPL) targets.
• Analytics & Reporting: Track key campaign metrics, including impressions, CTR, CPC, CPL, conversion rates, and lead quality.
• Audience Targeting: Identify relevant customer segments and implement retargeting strategies to improve conversions.
• Creative Coordination: Work with designers and content teams to develop effective ad creatives, copy, and landing page content.
• Tracking & Measurement: Set up and monitor conversion tracking using tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and related platforms.
• Landing Page Optimization: Coordinate improvements to landing pages and lead forms to increase conversion rates.
• Lead Quality Analysis: Collaborate with the sales team to assess lead quality, understand conversion challenges, and improve campaign effectiveness.
• Market Research: Monitor competitor campaigns, industry trends, and emerging digital marketing opportunities.
• Required Skills & Qualifications2–3 years of hands-on experience in digital marketing, with a strong focus on performance marketing.
• Practical experience managing Google Ads and Meta Ads campaigns independently.
• Strong understanding of lead generation, campaign optimization, audience segmentation, and retargeting.
• Experience monitoring and improving CPL, CTR, CPC, conversion rates, and return on ad spend (ROAS), wherever applicable.
• Working knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Proficiency in Excel or Google Sheets for campaign reporting and performance analysis.
• Strong analytical skills, attention to detail, and a data-driven approach to decision-making.
• Good communication skills and the ability to coordinate with sales, creative, and business teams.

Key Performance Indicators (KPIs)

Performance will be evaluated based on relevant business goals, including:

• Number of qualified leads generated.
• Cost per lead (CPL) and cost per qualified lead.
• Lead quality and sales-team feedback.
• Campaign conversion rates and budget efficiency.
• Timely campaign execution, reporting, and optimization.
• Contribution of paid campaigns to business growth.

What We’re Looking For:

We are looking for someone who takes ownership of campaign performance, enjoys experimenting with new strategies, and can translate marketing data into actionable improvements. The candidate should be comfortable working in a fast-paced startup environment and be willing to collaborate closely with sales and business teams.

Work Requirements:

• Based in Hyderabad or willing to work from Hyderabad.
• Available to work from the office full-time.
• Comfortable with a six-day working week.
• Able to manage multiple campaigns and priorities in a dynamic startup environment.

Interested candidates: Please share your updated CV to indupriya.gattumeedi@gmail.com