Digital Marketing Executive(Marathi)

Job Description – Digital Marketing ExecutiveCompany: HealthOcare Private Limited

Location: Hyderabad, Telangana

Job Type: Full-Time

Work Mode: On-Site

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 7:00 PM

Salary: ₹15,000 – ₹30,000 per month, depending on experience

About HealthOcareHealthOcare Private Limited is a healthcare technology company developing software solutions for hospitals, diagnostic laboratories, clinics and other healthcare businesses.

We are looking for a Digital Marketing Executive who can take ownership of our digital marketing activities, generate qualified leads and improve our online presence.

Job SummaryThe Digital Marketing Executive will be responsible for planning and executing digital marketing campaigns for HealthOcare's healthcare software products.

The ideal candidate should have hands-on experience in Meta Ads, Google Ads, social media marketing, content marketing, lead generation, SEO and analytics.

Marathi language proficiency is mandatory, as the candidate will also be involved in creating and managing marketing campaigns targeting Marathi-speaking audiences.

• Key ResponsibilitiesDigital MarketingPlan and execute digital marketing campaigns across Google, Facebook, Instagram and other relevant platforms.
• Manage Google Ads and Meta Ads campaigns.
• Generate qualified B2B leads for hospital, diagnostic laboratory and healthcare software products.
• Monitor campaign performance and continuously optimize campaigns for better CPL, lead quality and conversions.
• Conduct competitor and market research.
• Social Media MarketingManage HealthOcare's Instagram, Facebook, LinkedIn and other social media channels.
• Create social media content, captions, posts, reels and campaign ideas.
• Develop content specifically targeting hospital owners, diagnostic laboratory owners, doctors and healthcare decision-makers.
• Maintain a consistent social media content calendar.
• Content MarketingWrite and coordinate content for:
• 
  
• Social media
• Blogs
• Landing pages
• Advertisements
• WhatsApp campaigns
• Email campaigns
• Create marketing content in English and Marathi.
• Coordinate with designers/video editors for creative requirements.
• Lead GenerationDevelop strategies to generate B2B leads for HealthOcare's software products.
• Research target hospitals, diagnostic laboratories and healthcare businesses.
• Work closely with the sales team to ensure marketing-generated leads are relevant and qualified.
• Track leads from source to conversion.
• SEO & WebsiteImplement basic on-page and off-page SEO activities.
• Perform keyword research.
• Optimize website pages and blog content.
• Monitor Google Search Console and Google Analytics.
• Identify opportunities to improve organic traffic and rankings.
• Analytics & ReportingTrack:
• 
  
• Leads generated
• Cost per lead
• Campaign performance
• Website traffic
• Conversion rates
• Social media growth
• Prepare weekly and monthly marketing performance reports.
• Identify what is working and what needs improvement.
• Required SkillsHands-on knowledge of Google Ads
• Hands-on knowledge of Meta Ads
• Social media marketing
• Lead generation
• SEO fundamentals
• Content marketing
• Google Analytics / GA4
• Google Search Console
• Canva or similar design tools
• Basic video/reel marketing knowledge
• Good copywriting skills
• Competitor research
• Data analysis and reporting

Language RequirementsMandatory:

• English – Good communication and writing skills
• Marathi – Must be able to read, write and speak Marathi

Preferred:

• Hindi
• Telugu
• Educational QualificationBachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• Experience1–3 years of practical experience in digital marketing preferred.
• Freshers with strong practical knowledge, certifications and demonstrated campaign/project experience may also be considered.

Preferred Candidate ProfileWe are looking for someone who is execution-oriented, not someone who only knows digital marketing theoretically.

The candidate should be able to independently:

Plan → Create → Launch → Monitor → Optimize → Report

A candidate who has previously managed actual paid advertising campaigns and generated leads will be strongly preferred.

Performance ExpectationsThe selected candidate will be expected to contribute directly toward:

• Increasing HealthOcare's online visibility
• Generating qualified B2B leads
• Reducing cost per qualified lead
• Increasing website traffic
• Growing social media presence
• Improving conversion rates
• Supporting the sales team with a consistent flow of qualified leads
• Why Join HealthOcare?Work directly with a growing healthcare technology company.
• Opportunity to take ownership of digital marketing.
• Exposure to B2B SaaS and healthcare technology marketing.
• Opportunity to build and execute campaigns across multiple digital channels.
• Growth opportunity based on performance.

How to ApplyInterested candidates should share their updated CV along with examples of digital marketing campaigns, social media pages, portfolios or previous work, if available.

Important: Candidates without practical knowledge of digital marketing tools and campaigns may not be suitable for this position.