Field Marketing Executive

Job Description: Field Branding & Marketing Executive / Manager

Company Name: Dr. Gouda Ramesh ENT Hospital

Location:Kukatpally 'Y' Junction, Hyderabad

Position Type: Full-Time

Department: Marketing & Business Development

About the Hospital

Dr. Gouda Ramesh ENT Hospital is a premier, specialized healthcare center renowned for advanced ear, nose, throat, head, and neck surgeries. Led by experienced specialists and equipped with next-generation medical technology, we are dedicated to providing compassionate, high-quality, and affordable healthcare.

Position Summary

We are looking for an energetic, results-driven Field Branding & Marketing professional to drive local outreach, build strong referral networks, and elevate brand visibility. The ideal candidate will act as the face of the hospital in the field, bridging the gap between the community, local medical practitioners, and our facility.

Key Responsibilities

1. Field Marketing & Outreach

Doctor & Clinic Networking: Build and maintain strong, professional relationships with local general practitioners (GPs), clinics, pediatricians, and local medical practitioners to drive patient referrals to the hospital.

Community Camps: Plan, organize, and execute free health check-up camps, ENT screening camps, and school awareness programs in and around Warangal/Hanamkonda to generate direct community engagement and patient footfall.

Corporate & Institutional Tie-ups: Establish partnerships with local businesses, corporate offices, educational institutions, and community associations for health packages and institutional outreach.

2. Field Branding & Visibility

Outdoor Advertising: Identify, negotiate, and monitor strategic outdoor branding spots (hoardings, banners, posters, and wall paintings) across key residential and high-traffic commercial junctions.

Collateral Distribution: Ensure systematic distribution of promotional materials (brochures, pamphlets, flyers) through targeted local channels, pharmacies, and partnered clinics.

Campaign Execution: Support on-ground execution for new service launches, special clinics, or major health awareness events.

3. Market Intelligence & Reporting

Competitor Tracking: Monitor local competitor activities, pricing strategies, and marketing initiatives, and report findings to management.

Feedback Collection: Gather feedback from patients and referring doctors from the field to help improve service delivery and patient experience.

Performance Reporting: Maintain daily/weekly logs of field visits, camps conducted, doctor touchpoints, and conversion metrics, presenting regular updates to the management team.

Required Qualifications & Skills

Education: Bachelor’s degree in Business Administration, Marketing, Mass Communication, or a related field (MBA/PGDM in Healthcare Management or Marketing is a plus).

Experience: 1 to 4 years of proven experience in field marketing, healthcare marketing, pharmaceutical sales, or outdoor branding (healthcare sector experience is highly preferred).

Local Knowledge: Strong familiarity with Warangal, Hanamkonda, and surrounding regional pockets, along with an existing network of local contacts/doctors, is a distinct advantage.

Communication Skills: Excellent interpersonal, verbal, and negotiation skills in Telugu and English (knowledge of Hindi is an added bonus).

Personality: High energy, persuasive, target-driven, and comfortable with extensive local field travel.