Inside Sales Executive (Marathi)

ob Description – Inside Sales Executive (Marathi Speaking)

(Residential Rooftop Solar)

Position Overview

The Inside Sales Executive (Marathi Speaking) will be responsible for converting inbound and

outbound residential rooftop solar leads through phone calls, WhatsApp communication, and

CRM-driven follow-ups. This role focuses on customer qualification, requirement understanding,

preliminary system sizing, proposal explanation, subsidy awareness, and appointment

coordination with field sales teams.

The candidate must be fluent in Marathi, confident in customer conversations, comfortable

handling high lead volumes, and disciplined in CRM usage. Prior experience in solar inside sales

is preferred, with strong learning ability in solar technical concepts.

Key Responsibilities

1. Lead Handling & Customer Engagement

• Handle leads generated from digital marketing, PM Surya Ghar portal, Tata Solar, and referrals.

• Contact every assigned lead within defined TAT.

• Communicate clearly in Marathi to understand customer intent, electricity bill amount, rooftop

availability, and budget.

• Educate customers on rooftop solar basics, system sizes, subsidies, savings, and timelines.

• Build customer confidence through structured conversations and trust-based selling.

2. Requirement Qualification & Pre-Sales Assessment

• Collect key details: sanctioned load, monthly units, roof type, shadow concerns, and location.

• Do preliminary system size estimation based on consumption.

• Explain difference between on-grid systems, subsidy eligibility, and net metering.

• Filter unqualified leads and focus on high-intent prospects.

3. Proposal Explanation & Appointment Fixing

• Explain pricing, subsidy structure, ROI, and payback in simple language.

• Share proposals, brochures, and WhatsApp creatives.

• Handle basic objections related to cost, subsidy delay, and installation timelines.

• Schedule site visits with Field Sales Executives and coordinate calendars efficiently.

4. CRM Management & Reporting

• Maintain 100% CRM hygiene with lead status, call notes, and follow-up reminders.

• Update every customer interaction in CRM without exception. • Track lead stages from new → contacted → site visit → closure.

• Submit daily call and follow-up reports.

5. Coordination with Field Sales & Operations

• Share accurate customer expectations and site details with field teams.

• Ensure smooth handover once site visit is scheduled or deal is closed.

• Follow up internally for proposal revisions, subsidy clarifications, and installation timelines.

6. Closure Support & Customer Experience

• Support field sales in closures through continuous customer follow-ups.

• Re-engage cold or stuck leads.

• Ensure customers remain informed and comfortable throughout the process.

• Encourage referrals from happy customers.

Required Skills & Qualifications:

Mandatory Requirements

• Marathi fluency (spoken and written).

• 0–1 years experience in inside sales / tele-sales (solar preferred).

• Comfortable with high call volumes and structured follow-ups.

Core Skills

• Strong communication and persuasion skills.

• Basic understanding of solar rooftop systems (training will be provided).

• CRM familiarity (Solar Ladder preferred).

• WhatsApp and phone-based selling discipline.

• Ability to work with targets and daily KPIs.

Performance KPIs

• Leads contacted within TAT

• Site visits scheduled

• Lead-to-visit conversion ratio

• Contribution to closures (kW)

• CRM discipline

• Follow-up effectiveness

• Referral leads generatedCompensation & Benefits

• Fixed salary + performance-based incentives

• Mobile allowance

• Structured solar training

• Clear growth path: Inside Sales Executive → Senior Inside Sales → Team Lead → Sales

Manager

Ideal Candidate Profile

• Marathi-speaking, persuasive, and customer-focused

• Organized, process-driven, and target-oriented

• Comfortable working in fast-paced sales environment