Creative Marketing & Influencer Partnerships Executive

yasha Herbals is a growing Teleshopping & D2C company focused on building and marketing consumer products through digital platforms and performance marketing.

We are looking for a highly creative, proactive and trend-savvy person who can take ownership of our video content strategy, identify winning creative concepts, work with influencers and UGC creators, and coordinate with UGC/content agencies to develop high-converting creatives for Meta Ads and other digital platforms.

The ideal candidate should understand what makes a video engaging, should regularly follow social-media trends, and should be able to convert product features into strong video concepts and advertising hooks.

• Key Responsibilities1. Creative & Video PlanningDevelop creative ideas and concepts for product videos.
• Plan video hooks, scripts, storyboards and concepts for Meta Ads.
• Generate multiple creative angles for the same product.
• Identify new trends, formats, hooks and video styles that can be adapted for advertising.
• Study competitor ads and market trends to identify new creative opportunities.
• Work closely with the video/editorial team to execute concepts.
• 2. Influencer MarketingResearch and identify relevant influencers and content creators.
• Approach influencers for product promotions and video collaborations.
• Negotiate commercials, deliverables and timelines with influencers.
• Coordinate product dispatch, briefs, scripts and content requirements.
• Maintain an influencer database and track collaborations.
• Evaluate influencer content based on engagement, audience relevance and creative quality.
• 3. UGC & Agency ManagementIdentify and approach UGC creators and UGC agencies.
• Brief agencies/creators about product, target audience and required video concepts.
• Share scripts, hooks, references and creative directions.
• Coordinate revisions and ensure videos meet advertising requirements.
• Build a network of reliable creators and agencies for regular content production.
• 4. Meta Ads Creative SupportWork closely with the Meta Ads/Performance Marketing team.
• Develop new creative concepts based on ad performance.
• Create different hooks, openings, CTAs and content angles for testing.
• Analyze which creatives are performing well and suggest new variations.
• Continuously develop a pipeline of fresh creatives to avoid ad fatigue.
• 5. Trend & Competitor ResearchRegularly monitor Instagram, Facebook, YouTube and other platforms.
• Track trending reels, formats, creators and advertising styles.
• Research competitor brands and their advertising creatives.
• Maintain a database of useful creative references and winning concepts.
• Convert relevant trends into actionable video ideas for Kyasha Herbals.
• Required SkillsStrong creativity and ability to generate new video ideas regularly.
• Good understanding of Instagram Reels, Facebook Ads and short-form video content.
• Good communication and negotiation skills.
• Ability to write or understand basic video scripts and hooks.
• Understanding of UGC, influencer marketing and performance creatives.
• Ability to manage multiple creators/agencies simultaneously.
• Good research skills and attention to detail.
• Ability to work in a fast-paced, target-oriented environment.
• Knowledge of Meta Ads and performance marketing will be an advantage.
• Basic knowledge of Canva, CapCut or other creative tools will be an advantage.

Ideal CandidateWe are looking for someone who:

• Is highly creative and full of ideas.
• Understands what makes people stop scrolling.
• Has a strong understanding of social-media trends.
• Can think from the customer's perspective.
• Is comfortable talking to influencers and agencies.
• Takes initiative instead of waiting for instructions.
• Can turn a simple product feature into an engaging video concept.
• Is comfortable experimenting with different creative angles.
• Can manage the complete process from idea → creator → production → final video.
• Key Performance Areas (KPIs)Number of new creative concepts generated.
• Number of influencer/UGC collaborations initiated.
• Number of quality videos produced per month.
• Cost and efficiency of influencer/UGC collaborations.
• Creative testing volume for Meta Ads.
• Performance of creatives developed.
• Timely delivery of video projects.
• Development of a strong influencer and UGC creator network.

Experience Preferred1–3 years of experience in any of the following:

• Influencer Marketing
• Social Media Marketing
• Content Marketing
• Creative Marketing
• UGC Marketing
• Performance Marketing
• Digital Marketing
• Advertising Agency

Freshers with exceptional creativity, strong social-media understanding and relevant practical experience/projects may also be considered.